We are now at midyear 2016. Early predictions for the top SEO trends are gaining confidence and proving to be true. If you are a bit late to start, have no fears. It looks like you still have time to use the top 5 trends to make some headway. Great content will remain relevant. Depending
TURNING HITS TO VIEWS TO SALES PART IV Content strategy is important. The infographic above tells us quite a bit about trends in content marketing and content strategy. There is a big problem facing businesses. Content is growing in importance, but few businesses are prepared to succeed with a formal content strategy. Businesses believe content
TURNING HITS TO VIEWS TO SALES PART III “A company that builds a loyal social following has a built-in army to promote their content, day in and day out. That content will get shared, get links, send social signals…all of which can’t be a bad thing.” – Will Reynolds, Founder, Seer Interactive One of the
TURNING HITS TO VIEWS TO SALES PART II “Content is king.” – Bill Gates Content is king is a little vague. Why is content king? What is it king of? Content is king over the kingdom called the “World Wide Web”. Content is king because, when created and implemented correctly, it becomes the fly in
THE HITS AND VIEWS RELATIONSHIP “If you don’t drive your business, you will be driven out of business." -B.C. Forbes THE DRIVER’S SEAT Business owners face many challenges. Simply getting to the point of opening a business can be a challenge in and of itself. You have made a decision to invest your money, time,
“She doesn't recognize the number—none of her friends use their phones as phones anymore.” ― Gabrielle Zevin, The Storied Life of A.J. Fikry MOBILE MINDSET Mobile phones are hardly phones anymore. They have combined the functions of laptops, GPS, video game consoles, journals, books, DVD, and mp3 players into a single portable device. The list
Even if your team’s Traditional Marketing efforts are working – small businesses must start focusing efforts on Digital Marketing and the synergy between Traditional and Digital Marketing. As these two forces work together they have a compound effect in the way companies drive connection, improve brand position, and increase sales. Offline and online marketing efforts
The Evolution of SEO - Search Engine Optimization Google has recently confirmed the suspicions of many as to what the top ranking factors are, but first let’s consider where Google has come from and why they’ve concealed that information for as long as they have. Let's take a quick look at the evolution of SEO.
Fast food is woven into the fabric of modern America. As a society built on convenience and efficiency, we often find ourselves settling for a quick burger comprised of preservatives and manufactured within the confines of a beef assembly line. Though the thought of a thorough, home-cooked meal may make our mouths water, we often
Let’s talk about why ranking for local searches is so important. Recently I had a thought about Google that I communicated to my colleagues while we were discussing Google’s path to global domination. As we were specifically discussing its search function, I told them, “Either I taught Google how to think or Google taught me
