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“Online video is the Swiss army knife of internet marketing. It really can be used all over the customer lifecycle, whether it’s customer service, marketing, or even recruitment.” - Mark Robertson, Founder ReelSEO VIDEO CONTENT MAKES "CENTS" Video is the most engaging form of communication available in the market today. No other multimedia has the flexibility to
“Life is simple. You just have to stop trying to figure it out.” -Marty Rubin KEEP IT SIMPLE, SILLY: SIMPLIFIED DESIGN Keeping things simple is definitely easier said than done. Simplified design for SEO sounds as if it would be impossible. As you are likely aware, article after article makes this clear. The research cited
“Today it’s not about ‘get the traffic’—it’s about ‘get the targeted and relevant traffic.’” Adam Audette, CKO of RKG Google announced that they will focus on improving their searches through local content rankings. They provide insight in regard to local information on their support page. There is also a process known as localization at play.
“The more you leave out, the more you highlight what you leave in.” ― Henry Green WHY USER DETERMINED DESIGN (UDD)? User Determined Design, or UDD, looks to mesh your unique product with the needs of the particular niche market of consumers that will access you on the internet. You want to remain uniquely “you”
We are now at midyear 2016. Early predictions for the top SEO trends are gaining confidence and proving to be true. If you are a bit late to start, have no fears. It looks like you still have time to use the top 5 trends to make some headway. Great content will remain relevant. Depending
TURNING HITS TO VIEWS TO SALES PART IV Content strategy is important. The infographic above tells us quite a bit about trends in content marketing and content strategy. There is a big problem facing businesses. Content is growing in importance, but few businesses are prepared to succeed with a formal content strategy. Businesses believe content
TURNING HITS TO VIEWS TO SALES PART II “Content is king.” – Bill Gates Content is king is a little vague. Why is content king? What is it king of? Content is king over the kingdom called the “World Wide Web”. Content is king because, when created and implemented correctly, it becomes the fly in
THE HITS AND VIEWS RELATIONSHIP “If you don’t drive your business, you will be driven out of business." -B.C. Forbes THE DRIVER’S SEAT Business owners face many challenges. Simply getting to the point of opening a business can be a challenge in and of itself. You have made a decision to invest your money, time,