HOW TO ALLOCATE A MARKETING BUDGET (VIDEO)

“Every person watching here should always be spending between 5 to 20 percent of their money—if that’s what you’ve got—or you’re time, if that’s what you’ve got—on new and innovative things, because they need to be prepping for 2016, 2018, 20, 22.” -Gary Vaynerchuk, Serial Entrepreneur MARKETING BUDGET BASIC: ROI, NOT METHOD The current competitive

3 C’S OF SHORT BLOGS

“Keep it short. No one reads more than the first paragraph. You have 10 seconds, make it count.” -Eric Miller, “The five C’s of effective social network marketing” WHY SHORT BLOGS? Study after study show that Americans have increasingly short attention spans. Apparently goldfish have a longer attention span than we do. How are you

BLOGGING VS CONTENT MARKETING STRATEGY

“A blog is neither a diary nor a journal. Many people think of blogging in relation to those two things, confessional or practical. It is neither but includes elements of both.” -Lemn Sissay, Author & Broadcaster RISE OF BLOGGING It’s safe to say blogging is on the rise. As of July 2016, the official count

SEO FOR BRAND AWARENESS

“Give them quality. That’s the best kind of advertising.” -Milton Hershey SEO BRAND AWARENESS AND RETAIL SEO can help optimize your site for search engines. It can improve your position in search rankings. You can improve your probability of a click after a search. Its likely you know this. But did you know SEO can

BRANDING: TIMING AND TRAINING TO BE AN OVERNIGHT SUCCESS

“If you want to know the real character of man, intentionally and timely give him the test of 3d’s; delay, denial and disappointment” ― Ernest Agyemang Yeboah BRANDING, TIMING, TRAINING Perfect Timing Doesn't Happen, It Is Created Time is a tool in the hands of a properly prepared business owner. You have done the research.

BRANDING BEAUTY: THE EYE OF THE BEHOLDER

“The stars up close to the moon were pale; they got brighter and braver the farther they got out of the circle of light ruled by the giant moon” ― Ken Kesey, One Flew Over the Cuckoo's Nest THE EYE OF THE BEHOLDER Have you ever looked at your eye? Really? Have you ever just

BRANDING: THE MAKING OF A GREAT NAME

"A Brand is not a product or a promise or a feeling. It's the sum of all the experiences you have with a company." – Amir Kassaei BRANDING IS MAKING A NAME: BUILD A BRAND, MAKE A NAME You might think that a brand hinges on a logo. Get a great logo and you will

USER DETERMINED DESIGN

“The more you leave out, the more you highlight what you leave in.” ― Henry Green WHY USER DETERMINED DESIGN (UDD)? User Determined Design, or UDD, looks to mesh your unique product with the needs of the particular niche market of consumers that will access you on the internet. You want to remain uniquely “you”

METRICS PROVE YOU NEED A CONTENT STRATEGY

TURNING HITS TO VIEWS TO SALES PART IV Content strategy is important. The infographic above tells us quite a bit about trends in content marketing and content strategy. There is a big problem facing businesses. Content is growing in importance, but few businesses are prepared to succeed with a formal content strategy. Businesses believe content