Is It Time For A New Website Design?

I remember a few years ago, NASCAR.com went through a major redesign. I visited that site every day, and I was used to the old design, so it took me some time to get used to the new design. All of the information was there, and the site looked more up to date, but for

Get to Know Your Customer in 2015

One of the most important things that you can do in 2015 is to get to know your customer. When you think about it, all of your efforts are based on this. The reason you have a website is because the consumer base has moved to making decisions and purchases online. The reason businesses say

Medical Internet Marketing

"The Doctor will see you now ..."   From a marketing perspective the question may be more along the lines of, “Will the patient see the Doctor anytime?” As a company we’ve had the privilege and responsibility of working with many Doctors and clinics over the years at various levels. We have become immersed in

Content Marketing vs Storytelling

"Content is king" has been the mantra of the content marketing world for years now. In essence, the saying is true -- it is difficult/expensive to increase your websites visibility and loyalty without content. All web marketing starts with content. But I believe we can go a step further. As Google has shown us over