If you’ve ever created curated, search engine optimized blog content, then you’re at least semi-familiar with the concept of a keyword. These targeted phrases are based on what topics users are searching for the most. If you can create quality content that Google’s algorithm likes, you’ll climb the rankings on the results page, which means that you’re far more likely to get clicked on. Being deliberate with your keywords can drive search traffic to your site, which means that more customers are being exposed to your content, instead of the competition’s.

Here’s how it works. You’ll need to start by researching what the most popular keywords are that have any relevance to what you’re trying to sell. People search Google over 3.5 billion times a day, so there’s an extensive database of the things that they’re searching for right at your fingertips. The trick is choosing keywords that are searched often… but not too often. If a vet chooses the word “dog” as a keyword, they’re going to have a very difficult time competing with the 1.9 billion other results that Google returns. On the other hand, choosing “dog clinics near me returns a much more digestible number of results which can easily be outranked with proper optimization.

Once you’ve compiled your list of keywords, you’re going to start creating your content. There’s more than one way to get your keyword into the ranking. It could be anything from a product page to a blog post. Even social media posts can show up, if they’re formatted and optimized correctly. Google search traffic thrives on your ability to put certain keywords into well-written content, and doing so is an absolute necessity in the current digital marketing world.

Of course, training yourself to optimize content can be a long and arduous journey. That’s where professionals, like Digital Solutions, can help. We take on the work of creating SEO content, so you can focus on growing your business. Fill out our contact form to get in touch with someone who can help you get started!