CONTENT MARKETING BUILDS BRANDS AND ATTRACTS SEARCH ENGINES
You know that the rules have changed; you know the “outbound” all-or-nothing approach to marketing is dead. And you know that traditional marketing models that rely on only “by broadcast” contact with consumers today results in little more than consumer indignation. You’re looking for a new model that embraces search engines and the ways they relate to and interact with social networks, that leverages the actions of consumers actively looking for something: information, insight, answers to their questions and solutions to their problems—whether those problems involve finding the best product or the right service. We are a premier Minneapolis Content Marketing Agency.
CONTENT IS KING.
Creative. Crafted. Told Well.
In a digital environment where consumers move seamlessly between search and social channels, brands must compete aggressively for attention. Today, only repeated and regular engagement and exposure to a brand can build the relevant trust relationships that consumers have come to expect and that search engines have learned to value and measure. In other words, only an inbound – content based – approach to marketing can provide multiple opportunities for conversion and position brands along multiple digital channels while boosting both the brand’s primary online presence and the brand’s marketing messaging’s overall search visibility.
Impress Your Audience. Impress The Search Engines.
SO WHAT IS CONTENT MARKETING?
It’s strategically creating and sharing optimized digital media—from presentations and whitepapers to videos, podcasts and press releases—as a means of building brand equity, fostering consumer trust, crowding results spaces, bolstering search rankings and leveraging social networks to drive consumers and prospects to your brand’s website. If that sounds like a multi-purpose tool that can accomplish a lot; that’s because it is. And that’s why you can’t afford to leave it on the table. A content marketing strategy is crucial for every brand website, regardless of industry. Developing and deploying quality content is not only essential for your search rankings; it’s the foundation of effective social media marketing.
Your essential marketing needs have gone from search to social to mobile to campaigns representing the seamless interactivity of all three—in a heartbeat. You’re faced with a market space that changes constantly. But here’s what you need to understand: Those changes aren’t fads. The reliance of consumers on the full range of digital channels isn’t something that’s going away. Their means and habits are evolving toward greater reliance. And if you haven’t aggressively engaged, you’ll be playing catch-up.
DELIVERING CONTENT MARKETING SOLUTIONS THAT DELIVER RESULTS
For years, the team at DS6 has helped companies like yours communicate with, engage and attract consumers online through our unique Inbound Advisor approach. We understand how to guide businesses through the ins and outs of developing content strategies and delivering branded messaging powerfully and effectively across a variety of channels to any targeted audience. Our content marketing team is in the business of building high quality and impactful traffic flows, not just gaming search engines for higher results. We’ll develop a comprehensive content strategy; give you the tools and channels necessary to execute it and help you manage the transition to a richer, integrated, approach to marketing so that it leverages rather than conflicts with your ‘traditional’ advertising efforts.