One of the most important things that you can do in 2015 is to get to know your customer. When you think about it, all of your efforts are based on this. The reason you have a website is because the consumer base has moved to making decisions and purchases online. The reason businesses say “We need Social Media” or “We Need SEO” is because the consumers are on Facebook, Twitter, LinkedIn and Pinterest, and they’re searching for services and information online.

The best thing that you can do is take time to understand who your customer is, and why they’d sign up for your services. To help, here’s a great infographic from Reuven Gorscht to help tip us off as to what the 2015 customer looks like. Enjoy, and please feel free to leave a comment!