Just as business-to-consumer emails have huge potential to drive sales and profit growth, business-to-business emails can encourage your consumers to take a chance with your company. Your email marketing program can be an efficient way to attract more clients, but it also has the potential to become yet another unread email in an overpacked inbox.
The B2B Content Marketing Plan Business-to-business transactions can make up a major portion of your sales for the year, but like any demographic, businesses need to be convinced that you're the person they should be buying from. You have the added task of working with people who already know the ins and outs of marketing,
Content is the most important factor of your website. While this may seem like a bold statement, it's one that has been proven true time and again. Even with the best design that the web has to offer, the written word on your site is what will bring in new customers. With great content, you
Think Mobile First for Users and Search Engines Gone are the days of the desk-top focused internet browser, and in its place comes the mobile user. According to business insider ComScore, 71% of the 87 hours that Americans spend online each month are based around a mobile device. This means that your average American consumer