The B2B Guide to Email Marketing

Just as business-to-consumer emails have huge potential to drive sales and profit growth, business-to-business emails can encourage your consumers to take a chance with your company. Your email marketing program can be an efficient way to attract more clients, but it also has the potential to become yet another unread email in an overpacked inbox.

The B2B Guide to Social Media

The B2B Guide to Social Media Last week, Digital Solutions presented a post based around creating better B2B content. This week, we're taking the next step, bringing you the B2B guide to social media. Social media has totally shaped who we are as friends, as family, and as businesspeople. What was once a way to

The B2B Content Marketing Plan

The B2B Content Marketing Plan Business-to-business transactions can make up a major portion of your sales for the year, but like any demographic, businesses need to be convinced that you're the person they should be buying from. You have the added task of working with people who already know the ins and outs of marketing,

Why Content is More Than Pages on a Site

Content is the most important factor of your website. While this may seem like a bold statement, it's one that has been proven true time and again. Even with the best design that the web has to offer, the written word on your site is what will bring in new customers. With great content, you

Think Mobile First for Users and Search Engines

Think Mobile First for Users and Search Engines Gone are the days of the desk-top focused internet browser, and in its place comes the mobile user. According to business insider ComScore, 71% of the 87 hours that Americans spend online each month are based around a mobile device. This means that your average American consumer