HOW TO ALLOCATE A MARKETING BUDGET (VIDEO)

“Every person watching here should always be spending between 5 to 20 percent of their money—if that’s what you’ve got—or you’re time, if that’s what you’ve got—on new and innovative things, because they need to be prepping for 2016, 2018, 20, 22.” -Gary Vaynerchuk, Serial Entrepreneur MARKETING BUDGET BASIC: ROI, NOT METHOD The current competitive

WHY GOOGLE ADWORDS?

“Matching character and actor is what a good director does.” -Bruno Dumont, French film director and screenwriter THE INFLUENCE FACTOR OF GOOGLE ADWORDS Google Adwords is the Pay-Per-Click advertising service offered by the most trusted search engine around today. The popularity of the search engine has increased to the point that people generally trust Google

DATA COLLECTION: MY PHONE IS SPYING ON ME

“There's not a single flashlight app that's not spying on you right now.” John McAfee, Antivirus Pioneer, Politician, and Businessman DATA COLLECTION IN WEB APPS I have to admit that I’ve had a quite a few experiences of eerie feelings recently. I might have a conversation with my wife or friends about something and then, when

MINNESOTA: THE HOME OF SPORTS DATA COLLECTION

“The score never interested me, only the game.” -Mae West, Entertainer SPORTS DATA COLLECTION Mae West was known for several things, one of which was her comedic quotes. She had a way of tapping the nerve everyone knew was exposed and poking a little fun at it amidst the pain. The game she was mentioning

3 C’S OF SHORT BLOGS

“Keep it short. No one reads more than the first paragraph. You have 10 seconds, make it count.” -Eric Miller, “The five C’s of effective social network marketing” WHY SHORT BLOGS? Study after study show that Americans have increasingly short attention spans. Apparently goldfish have a longer attention span than we do. How are you

SOCIAL MEDIA AND IMPULSE BUYING

“One word, love: curiosity. You long for freedom. You long to do what you want to do because you want it. To act on selfish impulse. You want to see what it’s like. One day you won’t be able to resist.” Captain Jack Sparrow, Pirate and Master of Using Others’ Impulse for His Benefit IMPULSE

KEYWORD SEARCH TOOL VIDEO

https://youtu.be/cr_QfJc2T3w “Competition is always a good thing. It forces us to do our best. A monopoly renders people complacent and satisfied with mediocrity.”   – Nancy Pearcy KEYWORD SEARCH TOOL Some of the greatest innovations can come from healthy competition. In the SEO marketplace, few would say that this is not true when it

3 TRENDS FOR STORYTELLING IN WEB DESIGN

“Design is in everything we make, but it’s also between those things. It’s a mix of craft, science, storytelling, propaganda, and philosophy.” --Erik Adigard, designer and media artist STORYTELLING? IN WEB DESIGN? REALLY? Yes. Storytelling can make or break a business. Whether or not you have heard a formal story from a major brand, you

BLOGGING VS CONTENT MARKETING STRATEGY

“A blog is neither a diary nor a journal. Many people think of blogging in relation to those two things, confessional or practical. It is neither but includes elements of both.” -Lemn Sissay, Author & Broadcaster RISE OF BLOGGING It’s safe to say blogging is on the rise. As of July 2016, the official count

SOCIAL MEDIA BUDGET INFOGRAPHIC

Click To Enlarge Via Salesforce SOCIAL MEDIA BUDGET Social Media is crucial to any modern eMarketing campaign. It can be hard to forecast "how much is enough" in your social media budget, but Salesforce.com has graciously created and shared a helpful tool to inform your budget setting process. Use it to weigh a few important trends, identify important