“Keep it short. No one reads more than the first paragraph. You have 10 seconds, make it count.” -Eric Miller, “The five C’s of effective social network marketing” WHY SHORT BLOGS? Study after study show that Americans have increasingly short attention spans. Apparently goldfish have a longer attention span than we do. How are you


Click To Enlarge Via Salesforce SOCIAL MEDIA BUDGET Social Media is crucial to any modern eMarketing campaign. It can be hard to forecast "how much is enough" in your social media budget, but Salesforce.com has graciously created and shared a helpful tool to inform your budget setting process. Use it to weigh a few important trends, identify important

What to do (and not do) when your project goes wrong

You wake up Monday morning, and you know you have to work on THAT project first thing when you get to the office. You work on it all day, with little success. 5 o’clock brings a little relief, but when your head hits the pillow you know that tomorrow will be a lot of the same.