Despite what you may have heard from other business owners during their discussions of marketing strategies, a landing page is not simply the page that a hyperlink brings a customer to. Instead, it is a desperate entity, apart from the main site's navigation, that allows the reader to complete your call to action, or CTA.
If you have a small business, especially a brick and mortar, and spend anytime at all dedicated to SEO, you should be focused on climbing the rankings for local search. When Google's algorithm detects that a user is looking for local options (like Googling "delivery in Minneapolis), webpages that have put the time and effort
Paid search is often categorized into two distinct types. The first is PPC, or pay-per-click. In this scenario, you pay someone to allow you to put ads on their page. Each time that you ad is clicked, and thus redirects traffic to your site, you pay the platform. Think about when you Google a product