Do you really need to be a master Digital Marketer?

Even if your team’s Traditional Marketing efforts are working – small businesses must start focusing efforts on Digital Marketing and the synergy between Traditional and Digital Marketing. As these two forces work together they have a compound effect in the way companies drive connection, improve brand position, and increase sales. Offline and online marketing efforts

Pay-Per-Click and Fast Food

Fast food is woven into the fabric of modern America. As a society built on convenience and efficiency, we often find ourselves settling for a quick burger comprised of preservatives and manufactured within the confines of a beef assembly line. Though the thought of a thorough, home-cooked meal may make our mouths water, we often

Connect the Dots

Data is a funny thing. We all want more data so we can make safe and proven “data-based” decisions. That is until we hit the point of data overload and our brains shut down because too much data is overwhelming, possibly conflicting, and causes a bottleneck in the decision making process. On the other hand

Web Agencies

What images come to mind when you hear that term?  Hopefully not this   and not this:   Though, given a second thought there might be some correlation- for better or worse. The NSA exists to help protect America by providing intelligence related to external and internal threats directed against  our country. It likely has

Online Marketing Success (Infographic)

If you're reading this post, you are probably in one of two different camps. 1. You've tried online marketing, but you have struggled, and you are looking for help. 2. You are new to online marketing, and you want to start strong. We are always looking for ways to help our clients (and ourselves) with

What Does An Inbound Marketing Agency Do?

Every day, businesses are vying for the online attention of potential customers. The slow-loading video ads that play before an interesting news segment, the blockable but intrusive pop-up ad, the Facebook sidebar ad with a creepy connection to a life event: these all are the result of outbound marketing. They cost businesses thousands of dollars

5 Keys to Hiring an Internet Marketing Agency

Internet marketing is big business.  As of February 2015 Netcraft reported there are 883 million active websites and in 2014 there was $121 billion spent in online advertising.  But the question is do all of these 883 million websites need the same qualities in an Internet marketing agency?  Along with millions of websites today's marketer

Physicians and Social Media Use

  I was doing some research in the past and then thinking about some of our clients and the medical industry in general. While online or content marketing is now a virtual given for most physicians and their clinics, various aspects of this marketing may be lagging behind in terms of implementation. Admittedly, social media

How to create a case study for inbound marketing

I had the privilege a recently to work on a case study for one of our clients. Since I majored in Communications, and wrote a lot of papers in school, this project was very enjoyable for me. However, there was also a steep learning curve. I had never done a case study before, and this