In part 3 of our series on marketing for beginners, we'll discuss focusing your demographic. Any marketing efforts will be lost if you don't have a clear picture of exactly who you're marketing to. Sending emails and direct mail about your new denture products are going to be lost if it ends up in the
3 Benefits of Marketing Through Social Media Social media marketing can seem scary. We've all seen the horror stories of the Twitter feed gone wrong when a wayward intern got a hold of the account. But, done right, social media marketing is one of the most effective ways to grow your business. The benefits of
4 Tips for Growing Your Small Business Owning a small business can sometimes feel like you're caring for a temperamental child. Sometimes, business is booming and everything feels fine. Other times, your business can seem to drag its feet on bringing in fresh ideas and fresh clientele. When you hit one of those valleys, it
What Small Business Marketing Consulting Can Do For You If you feel the pressure of keeping up with the latest trends in technology and social media, a small business marketing consulting firm may be able to help. Theses consultants keep their finger on the pulse of technology and know where your marketing goals should be
If you're looking for new ways to expand and grow your business, social media marketing tools are an excellent place to begin. From working with content creators to developing your own ad campaigns, social media is the go-to platform for sharing your brand. Here are 5 tools that can help: Classic content marketing should be
Why You Need Marketing Help for a Small Business While small businesses are continuing to grow (making up the jobs for about 50% of the labor force in the United States), it's an undeniable fact that marketing plays a major role in the success of a business. More and more small business are able to
Social media marketing to an individual demographic can be difficult, especially if you don't have people on your team who are part of that demographic. One of the most illusive demographics are the millennials. Commonly described as those born between 1982 and 2004. While no demographic is uniform, there are trends that can help you
The Shift Towards Inbound Marketing Inbound marketing has made the move from being optional to being an absolute necessity in today's fast-paced and competitive market. Intrusive pop-ups are no longer a viable means of survival- Often, consumers simply block the ads from the websites that they visit, making the investment in advertisement practically useless. An inbound
Brand Creation. “I need a logo” is a phrase every designer hears on a regular basis. Most clients typically expect a response like, “what is your name?” or “what is your favorite color?” or “what is the air-speed velocity of an unladen swallow?” before being thrown off the edge of a steep cliff into the
Even if your team’s Traditional Marketing efforts are working – small businesses must start focusing efforts on Digital Marketing and the synergy between Traditional and Digital Marketing. As these two forces work together they have a compound effect in the way companies drive connection, improve brand position, and increase sales. Offline and online marketing efforts
