How To Generate Leads From Your Business Blog

So you have finally started a business blog and you update it with search engine optimized posts three times a week. Your traffic isn't too bad, considering that the blog has been up and running for only a few months. Maybe you're even getting a thin trickle of leads. Good job! But if you're a

How growth relates to trying new ideas

Some of my favorite things today, I absolutely hated when I was a child.  Coffee, beets, spinach, a good days work, the list goes on and on.  Some of these I had to force myself to like (beets and coffee top that list) but soon enough I began to truly enjoy their unique qualities.  Now

Medical Internet Marketing

"The Doctor will see you now ..."   From a marketing perspective the question may be more along the lines of, “Will the patient see the Doctor anytime?” As a company we’ve had the privilege and responsibility of working with many Doctors and clinics over the years at various levels. We have become immersed in

5 keys for a better website RFP

It's not often that we participate in the RFP (Request for Proposal) process for any new projects.  From our perspective RFPs tend to miss out on the heart of what will make a great website and inbound marketing campaign.  They tend to focus on finding the lowest cost solutions and nice to have features while

Inbound Marketing: Still Letting My Fingers Do the Walking

No sooner had I written the last blog article, the “yellow pages” showed up on my front door step. It was delivered in a plastic bag and laid to the side of our door. There it sat, and sat for a few days until finally, I think I brought the bag inside and it likely made it downstairs to my office where it will eventually be opened and the books put on the bottom shelf of my nearest book case. This is where I keep many items I rarely use. But, recently I decided to give it a test.

No More Pretty Pictures With Google Authorship

Google makes a decision that impacts Content Marketers across the board. On June 25th, John Mueller announced that they would be “simplifying the way authorship is shown on mobile and desktop search results, removing the profile photo and circle count.” Up until now, connecting the appropriate profiles in order to set up Google Authorship has been a must for content writers with the possibility of increased click-through-rates and even a boost in page spots in search results. But now, things have changed a little bit, and here is how.

Getting to the Heart of a Project

What is the “heart of a project” or the “heart of an issue?” Often in business I find myself referring to the heart of various ideas and I am reminded of a story.  The story goes like this: There once was a man who was becoming concerned about a maple tree in his yard which was growing large and shading the neighboring crab apple tree.  The maple needed to be moved but who would do the work?

Popular Web Trends of 2014 – Slideshow!

It’s that time again! We’re half way through the year, and 2014 Web Trends are solidifying. Any business owners looking to maintain an up-to-date feel to their website will want to pay attention and work to implement some of these trends to their website. Remember, it’s all about that first impression: Are you going to wow a prospective client, or turn them away? Please enjoy the following slideshow:

The Modern Marketer | Part Artist, Part Scientist [Infographic]

I have been trying to figure something out for a while now. As someone who works in Digital Marketing, the act of tackling the question of, “What do you do for a living?” is a difficult one to answer sometimes. From the inside, there are

3 Reasons to Integrate Video into Your Marketing (Video Marketing STATS!)

I spend a lot of time thinking about how to develop marketing plans. We always want to be continually move forward in an ever-changing industry of Inbound Marketing. Like many things, there are fads and trends, then there are major developments and movements that catch on