4 Tips for Growing Your Small Business
Owning a small business can sometimes feel like you’re caring for a temperamental child. Sometimes, business is booming and everything feels fine. Other times, your business can seem to drag its feet on bringing in fresh ideas and fresh clientele. When you hit one of those valleys, it may be time to consider growing your small business. Implementing new, strategic growth initiatives can revitalize you, your business, and your employees.
Use the Tools You Have
One of the best tools at your disposal is social media. The point of businesses using social media is to advertise, stay in touch with customers, and to use amazing content to get clicks to their site. How many times have you seen interesting articles or blog posts on Facebook that convinced you to buy something? Think about all the times that someone posted a review of a subscription service they’re using that convinced you to try it too. That’s the power of social media. It doesn’t come from another coupon in an overloaded inbox. It comes from creating amazing content that convinces people to look at your product.
Creativity is Key
The moment that you lose your creative spark is the moment that your marketing strategy is going to stop working. Use Facebook Live to film the production process. Make GIFs with Boomerang that show the winner of your contest receiving their prize. Send out fun coupons in envelopes that throw confetti into the air when the receiver opens it. Whatever you do, you have to stay memorable and relevant. Posting your ads on park benches won’t cut it.
Everyone has been disappointed when they see that new customers received a 20% coupon, but they did not. One of the best ways to increase your customer base is to maintain old customers while luring in new ones. Don’t forget to send out special promotions and discounts (or even freebies!) that reward brand loyalty.
Keep Track of Your Data
While it would be foolish to believe that the same old tricks are going to work everytime you want to increase business, there is value in measuring your data and thinking about why those measures show success. Obviously, you can only do a Facebook video on your product so many times before it gets old, but think about what made people stop scrolling. Was it the soothing music? The interesting visuals? The tutorial-like nature of the video? Whatever it was, hone in and add that tool to your arsenal.