3 Benefits of Marketing Through Social Media
Social media marketing can seem scary. We’ve all seen the horror stories of the Twitter feed gone wrong when a wayward intern got a hold of the account. But, done right, social media marketing is one of the most effective ways to grow your business. The benefits of marketing through social media are boundless, but here are three reasons you should start today:
Improve Your Search Engine Rankings
If your business’s site is not ranked on the first page of Google, then someone whose is will get all of the traffic. It’s rare that we go past the first page of results because our answer can generally be found within the first 5 options. While social media marketing does not have a direct correlation to increasing search engine optimization scores, creating excellent blog content that is then shared on social media does. If you are writing blogs that are geared towards both finessed writing and keyword strategy, you’re sure to see results.
Improve Customer Satisfaction
One of the main benefits of social media marketing is that you are making yourself available to customers and allowing them to meet you on turf that they understand. If you’ve ever sent an email to a company and waited several weeks for a reply, you understand how your customers might feel. Social media allows for a more direct line of communication, insofar as customers can even see when you’ve read their message. It gives them a greater sense of control over their status as a consumer and helps businesses stay accountable for customer service.
Improve Marketing Costs
Simply put, social media is one of the least expensive ways to do your marketing. Setting up a profile is almost always free and any kind of promotions that you do will likely be of low cost. Often, you don’t even need paid advertising on social media- you only need well-crafted posts that encourage your followers to read and share with their friends.
If you’re ready to find the benefits of marketing through social media, contact Digital Solutions, the Twin Cities’ premier development firm.