HOW TO ALLOCATE A MARKETING BUDGET (VIDEO)

“Every person watching here should always be spending between 5 to 20 percent of their money—if that’s what you’ve got—or you’re time, if that’s what you’ve got—on new and innovative things, because they need to be prepping for 2016, 2018, 20, 22.” -Gary Vaynerchuk, Serial Entrepreneur MARKETING BUDGET BASIC: ROI, NOT METHOD The current competitive

BLOGGING VS CONTENT MARKETING STRATEGY

“A blog is neither a diary nor a journal. Many people think of blogging in relation to those two things, confessional or practical. It is neither but includes elements of both.” -Lemn Sissay, Author & Broadcaster RISE OF BLOGGING It’s safe to say blogging is on the rise. As of July 2016, the official count

SOCIAL MEDIA BRANDING

“In Social Media the “squeaky wheel” gets the oil. You have to put yourself out there, to find people who will relate or even debate with you, depending on what you are looking for.” -Jessica Northey, Multimedia Personality and Digital Consultant SOCIAL MEDIA BRANDING SOCIAL MEDIA IS HERE TO STAY Social media continues to rise

BEST BETS ON BRANDED MERCHANDISE

"God is the master “brander”. Mankind is God’s logo. There is something about mankind that when you study it or see it, in action or at rest, it points back to that which it was created to reflect: God. Interestingly enough, God also decided to fill the earth with his logo and nothing that is

Do you really need to be a master Digital Marketer?

Even if your team’s Traditional Marketing efforts are working – small businesses must start focusing efforts on Digital Marketing and the synergy between Traditional and Digital Marketing. As these two forces work together they have a compound effect in the way companies drive connection, improve brand position, and increase sales. Offline and online marketing efforts

Connect the Dots

Data is a funny thing. We all want more data so we can make safe and proven “data-based” decisions. That is until we hit the point of data overload and our brains shut down because too much data is overwhelming, possibly conflicting, and causes a bottleneck in the decision making process. On the other hand

9 Reasons to Use Inforgraphics in Content Marketing

Like many, I am a huge advocate for Content Marketing. From blog articles, to social media posts, to ebooks, to cool looking images, without the creation of content my job as a marketer becomes disposable. Content is the fuel of digital marketers, and with the tsunami wave that is inbound marketing, content is often times the primary force behind successful marketing efforts.