HOW TO ALLOCATE A MARKETING BUDGET (VIDEO)

“Every person watching here should always be spending between 5 to 20 percent of their money—if that’s what you’ve got—or you’re time, if that’s what you’ve got—on new and innovative things, because they need to be prepping for 2016, 2018, 20, 22.” -Gary Vaynerchuk, Serial Entrepreneur MARKETING BUDGET BASIC: ROI, NOT METHOD The current competitive

KEYWORD SEARCH TOOL VIDEO

https://youtu.be/cr_QfJc2T3w “Competition is always a good thing. It forces us to do our best. A monopoly renders people complacent and satisfied with mediocrity.”   – Nancy Pearcy KEYWORD SEARCH TOOL Some of the greatest innovations can come from healthy competition. In the SEO marketplace, few would say that this is not true when it

STORYTELLING IN A BRANDING CAMPAIGN

BRAND CAMPAIGNS ARE COMPLEX I think Carabiner Communications nailed this infographic. One look at the infographic and it doesn't take long to tell that marketing your branding campaign can be complex. One thing business after business is finding is that you need to effectively share your company's unique story (or stories). You want people to get to

VIDEO: THE NEW KING OF CONTENT

“Online video is the Swiss army knife of internet marketing. It really can be used all over the customer lifecycle, whether it’s customer service, marketing, or even recruitment.” - Mark Robertson, Founder ReelSEO VIDEO CONTENT MAKES "CENTS" Video is the most engaging form of communication available in the market today. No other multimedia has the flexibility to

SIMPLIFIED DESIGN

“Life is simple. You just have to stop trying to figure it out.” -Marty Rubin KEEP IT SIMPLE, SILLY: SIMPLIFIED DESIGN Keeping things simple is definitely easier said than done. Simplified design for SEO sounds as if it would be impossible. As you are likely aware, article after article makes this clear. The research cited

TOP 5 SEO TRENDS 2016

We are now at midyear 2016. Early predictions for the top SEO trends are gaining confidence and proving to be true. If you are a bit late to start, have no fears. It looks like you still have time to use the top 5 trends to make some headway. Great content will remain relevant. Depending

INCREASE SITE VISITS WITH IMAGES

TURNING HITS TO VIEWS TO SALES PART II “Content is king.” – Bill Gates Content is king is a little vague. Why is content king? What is it king of? Content is king over the kingdom called the “World Wide Web”. Content is king because, when created and implemented correctly, it becomes the fly in

Today’s SEO Landscape (Video)

  Hi everybody. Marc Ohmann with Digital Solutions. Today we’re going to talk about a topic that’s very dear to my heart, and that is SEO, and picture of the SEO landscape today. Of course, SEO is search engine optimization, and a lot of changes have happened recently in the last two to three years

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3 Reasons to Integrate Video into Your Marketing (Video Marketing STATS!)

I spend a lot of time thinking about how to develop marketing plans. We always want to be continually move forward in an ever-changing industry of Inbound Marketing. Like many things, there are fads and trends, then there are major developments and movements that catch on