“Competition is always a good thing. It forces us to do our best. A monopoly renders people complacent and satisfied with mediocrity.”
– Nancy Pearcy
KEYWORD SEARCH TOOL
Some of the greatest innovations can come from healthy competition. In the SEO marketplace, few would say that this is not true when it comes to working with (or against) MOZ.com. They continue to impress me in their willingness to provide helpful tools to make the market more competitive. You have to respect. Kudos MOZ and thank you! MOZ.com has a search tool called the Open Site Explorer. Open Site Explorer will allow you to study your competition. If you are looking to increase your page rank, you can look at the top sites that come up on a search in OSE and identify the anchor text through the potential key words that they are using. You can go further by taking those words to a test setup in the OSE tool. OSE can be used as a keyword search tool. The Keyword Difficulty Test will help you gather the metrics you need to analyze what may help them rank in the top ten results. Understanding the similarities and differences in the top ten ranked pages will allow you to focus in on what text is ranking well. It will help you identify the presence of other factors that may have your competitors seeing high page rank results. It is important to note that there is limited access to the free version of the keyword search tool. For additional access, like Social Page Metrics, you will have to upgrade to a PRO account. Either way, if you are trying to create and maintain your site on your own, this is a helpful tool to give you important data to increase your rankings.
SIDE NOTE: If you were interested in additional quotes on competition to get inspired and ready to go out to take over the market, check out this page over at Kompyte.com.
WHAT BRAND COLORS SAY ABOUT YOUR BUSINESS[/fusion_text]