BRAND COLORS SPEAK–LOUDER THAN WORDS
We have been looking at the foundation to build a brand. Today, we begin the shift to selecting items to create the visual representation of your brand. Your brand choices will need to present who you are to the world. The infographic shows how effective and important visual representation really is. Staples found that people form opinions on products in 90 seconds and half of those opinions were decided by a single element: color. That means when it comes to your ads and branding campaigns, brand colors can speak louder than words.
BRAND COLORS AND THE BRAIN
There is a psychology to the typical mind’s link to what color says about something. The way you use color on your marketing materials and advertisements can be the similar to how directors use music in a movie. Think about it. Many can recall the sound that played when the shark in JAWS was about to appear. You know the eerie melody that plays before a villain or monster suddenly jumps out. You can also note the soft and subtle sounds that play when love is being formed on the silver screen. In the same way, people see certain colors and associate them with certain moods, actions, or character traits.
BRAND COLORS TELL YOUR STORY
Staples did a great job of providing an explanation of how marketing research depicts colors and what story they tell. Take some time to study each color and match the story you want to tell with the best selection of colors to tell it. Once you select them, stick with them and protect the reality that exists behind the color. Your color choices serve your goals. They tell your story. That’s the goal. You don’t want to change your story to match the color choices. You want to express who you really are. Remember that.
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