HOW TO ALLOCATE A MARKETING BUDGET (VIDEO)

“Every person watching here should always be spending between 5 to 20 percent of their money—if that’s what you’ve got—or you’re time, if that’s what you’ve got—on new and innovative things, because they need to be prepping for 2016, 2018, 20, 22.” -Gary Vaynerchuk, Serial Entrepreneur MARKETING BUDGET BASIC: ROI, NOT METHOD The current competitive

WHY GOOGLE ADWORDS?

“Matching character and actor is what a good director does.” -Bruno Dumont, French film director and screenwriter THE INFLUENCE FACTOR OF GOOGLE ADWORDS Google Adwords is the Pay-Per-Click advertising service offered by the most trusted search engine around today. The popularity of the search engine has increased to the point that people generally trust Google

DATA COLLECTION: MY PHONE IS SPYING ON ME

“There's not a single flashlight app that's not spying on you right now.” John McAfee, Antivirus Pioneer, Politician, and Businessman DATA COLLECTION IN WEB APPS I have to admit that I’ve had a quite a few experiences of eerie feelings recently. I might have a conversation with my wife or friends about something and then, when

SOCIAL MEDIA AND IMPULSE BUYING

“One word, love: curiosity. You long for freedom. You long to do what you want to do because you want it. To act on selfish impulse. You want to see what it’s like. One day you won’t be able to resist.” Captain Jack Sparrow, Pirate and Master of Using Others’ Impulse for His Benefit IMPULSE

3 TRENDS FOR STORYTELLING IN WEB DESIGN

“Design is in everything we make, but it’s also between those things. It’s a mix of craft, science, storytelling, propaganda, and philosophy.” --Erik Adigard, designer and media artist STORYTELLING? IN WEB DESIGN? REALLY? Yes. Storytelling can make or break a business. Whether or not you have heard a formal story from a major brand, you

BLOGGING VS CONTENT MARKETING STRATEGY

“A blog is neither a diary nor a journal. Many people think of blogging in relation to those two things, confessional or practical. It is neither but includes elements of both.” -Lemn Sissay, Author & Broadcaster RISE OF BLOGGING It’s safe to say blogging is on the rise. As of July 2016, the official count

REPORT: LINK IN SEO, MEDIA WEBSITE TRAFFIC

“Using quantitative analysis, this current study confirmed as a whole that in Greek landscape, media websites with the largest traffic have also the largest proportion of SEO usage. Furthermore, there was a clear correlation between traffic and various SEO factors such as backlinks, bounce rate and the practice of links exchange. The findings showed that popular media websites in

SOCIAL MEDIA BRANDING

“In Social Media the “squeaky wheel” gets the oil. You have to put yourself out there, to find people who will relate or even debate with you, depending on what you are looking for.” -Jessica Northey, Multimedia Personality and Digital Consultant SOCIAL MEDIA BRANDING SOCIAL MEDIA IS HERE TO STAY Social media continues to rise

BUILD A STARTER PROMOTIONAL PRODUCT CATALOG

“Think like a customer.” -Paul, Gillin, author SIMPLE STARTER PROMOTIONAL PRODUCT CATALOG Part of growing your business includes telling people that your business exists. Pretty simple concept, right? You can do that in a lot of ways, but one way you do that is by creating products that have important information about your business to