HOW TO ALLOCATE A MARKETING BUDGET (VIDEO)

“Every person watching here should always be spending between 5 to 20 percent of their money—if that’s what you’ve got—or you’re time, if that’s what you’ve got—on new and innovative things, because they need to be prepping for 2016, 2018, 20, 22.” -Gary Vaynerchuk, Serial Entrepreneur MARKETING BUDGET BASIC: ROI, NOT METHOD The current competitive

STORYTELLING IN A BRANDING CAMPAIGN

BRAND CAMPAIGNS ARE COMPLEX I think Carabiner Communications nailed this infographic. One look at the infographic and it doesn't take long to tell that marketing your branding campaign can be complex. One thing business after business is finding is that you need to effectively share your company's unique story (or stories). You want people to get to

The Impact of Technology on Your Social Media

Technology is changing the way that we live our lives. With the advances in technology we are enabled to complete more tasks in less time, and often times, with less effort and more productivity. But with these abilities, our interactions with other people have drastically changed. We have this thing called “Social Networking” or “Social Media” that allows us to communicate with a much broader group of people, but at what cost.