VIDEO: THE NEW KING OF CONTENT

“Online video is the Swiss army knife of internet marketing. It really can be used all over the customer lifecycle, whether it’s customer service, marketing, or even recruitment.” - Mark Robertson, Founder ReelSEO VIDEO CONTENT MAKES "CENTS" Video is the most engaging form of communication available in the market today. No other multimedia has the flexibility to

SIMPLIFIED DESIGN

“Life is simple. You just have to stop trying to figure it out.” -Marty Rubin KEEP IT SIMPLE, SILLY: SIMPLIFIED DESIGN Keeping things simple is definitely easier said than done. Simplified design for SEO sounds as if it would be impossible. As you are likely aware, article after article makes this clear. The research cited

MAP YOUR WAY TO SUCCESS WITH LOCAL CONTENT

“Today it’s not about ‘get the traffic’—it’s about ‘get the targeted and relevant traffic.’” Adam Audette, CKO of RKG Google announced that they will focus on improving their searches through local content rankings. They provide insight in regard to local information on their support page. There is also a process known as localization at play.

METRICS PROVE YOU NEED A CONTENT STRATEGY

TURNING HITS TO VIEWS TO SALES PART IV Content strategy is important. The infographic above tells us quite a bit about trends in content marketing and content strategy. There is a big problem facing businesses. Content is growing in importance, but few businesses are prepared to succeed with a formal content strategy. Businesses believe content

CREATING ORGANIC BACKLINKS

TURNING HITS TO VIEWS TO SALES PART III “A company that builds a loyal social following has a built-in army to promote their content, day in and day out. That content will get shared, get links, send social signals…all of which can’t be a bad thing.” – Will Reynolds, Founder, Seer Interactive One of the

INCREASE SITE VISITS WITH IMAGES

TURNING HITS TO VIEWS TO SALES PART II “Content is king.” – Bill Gates Content is king is a little vague. Why is content king? What is it king of? Content is king over the kingdom called the “World Wide Web”. Content is king because, when created and implemented correctly, it becomes the fly in

MOBILE MINDSET SEO

“She doesn't recognize the number—none of her friends use their phones as phones anymore.” ― Gabrielle Zevin, The Storied Life of A.J. Fikry MOBILE MINDSET Mobile phones are hardly phones anymore. They have combined the functions of laptops, GPS, video game consoles, journals, books, DVD, and mp3 players into a single portable device. The list

What I Want To See From iOS 9

It is no secret around the office and in my social circles that I’m an Apple guy. Between my wife and I we have 7 Apple products. I am also loyal to a fault. My loyalty to Apple has meant that I have put up with a few issues over the years as iOS updates

Did You Know? Vulnerability Found In The Yoast Plugin For WordPress

If your website was built in WordPress, and you've been working on SEO, there is a good chance you use the Yoast plugin. There is some news this week stating that there is a vulnerability in older versions of the Yoast plugin. I have included a link with the full story below, but here are