TURNING HITS TO VIEWS TO SALES
Content strategy is important. The infographic above tells us quite a bit about trends in content marketing and content strategy. There is a big problem facing businesses. Content is growing in importance, but few businesses are prepared to succeed with a formal content strategy.
Businesses believe content is the future. Content can accomplish a number of goals for your business. Despite the proven ROI efficiencies and trends for future content marketing growth, only a few businesses have developed content strategies. Content strategies will dictate the direction of your content. If you understand your company’s goals then you can put together a content strategy. You will need to utilize the right “hits” and images to boost your content in light of today’s trends. If you know your specific audience then you can increase the odds that you will create organic backlinks. This content can lead to shares through email and social media. If you do this correctly and these trends continue then you can expect to increase your site visits and create opportunities for increased sales. Make plans to win by creating a content strategy.
This article is the fourth and final article in a series of blogs built to help you build better content. We have tried to give you insight on how to understand site reports on hits and views. We have an article on the importance of images. We have also found current trends on creating organic backlinks through resources you may already have available. Feel free to scan the other articles in this series below. We hope you will find the help you need to begin creating a successful content strategy.