We are now at midyear 2016. Early predictions for the top SEO trends are gaining confidence and proving to be true.
If you are a bit late to start, have no fears. It looks like you still have time to use the top 5 trends to make some headway. Great content will remain relevant. Depending on your business design and product selection you will be able to utilize the top SEO trends to get your content noticed as quickly as possible. You can increase your search engine visibility now. That won’t solve all of your problems because trends will change. The quality of your content will do more for your name and relevance over time than simply being “trendy.” The best bet is to employ the SEO trends with great content where it makes the most sense. We hope to help you increase your visibility by exploring, understanding, and implementing these top SEO trends over this 6 blog series.
Forbes forecasted that seven trends should be on every small business’ radar.
- Longer content tends to rank higher.
- User signals seem to impact both desktop and mobile rankings.
- Domain and page-level links are more important than ever.
- Enabling deep links is key to high app rankings.
- Optimizing for voice search is no longer optional.
- User intent trumps word count.
- Having a top-ranking page no longer guarantees clicks.
Entrepreneur.com released an article pointing to many of the same trends:
- Off-the-shelf SEO is improving.
- Long-form content is integral to your content marketing strategy.
- Sharing is caring.
- Video content is king.
- Think about the importance of mobile optimization . . . again.
They also warned that you should beware of trends. We agree. The need for wisdom with trends is crucial to long-term success. Let’s say you’re a Des Moines Chiropractor or a Minneapolis Attorney or even a Maple Grove Business Coach, you’ll need to target the right keywords to rank better!
THE TOP 5 SEO TRENDS WORTH THEIR WEIGHT
That’s why we recommend using very particular proven trends to get into the game or improve your rankings today:
- Gear your website with a mobile mindset.
- Quality content includes video.
- K.I.S.S. (Keep it simple, silly)
- Know your geography…or they won’t know you.
- The customer knows best (design user experience from the customer’s perspective)