“Online video is the Swiss army knife of internet marketing. It really can be used all over the customer lifecycle, whether it’s customer service, marketing, or even recruitment.” - Mark Robertson, Founder ReelSEO VIDEO CONTENT MAKES "CENTS" Video is the most engaging form of communication available in the market today. No other multimedia has the flexibility to
“Today it’s not about ‘get the traffic’—it’s about ‘get the targeted and relevant traffic.’” Adam Audette, CKO of RKG Google announced that they will focus on improving their searches through local content rankings. They provide insight in regard to local information on their support page. There is also a process known as localization at play.
“The more you leave out, the more you highlight what you leave in.” ― Henry Green WHY USER DETERMINED DESIGN (UDD)? User Determined Design, or UDD, looks to mesh your unique product with the needs of the particular niche market of consumers that will access you on the internet. You want to remain uniquely “you”
We are now at midyear 2016. Early predictions for the top SEO trends are gaining confidence and proving to be true. If you are a bit late to start, have no fears. It looks like you still have time to use the top 5 trends to make some headway. Great content will remain relevant. Depending
“She doesn't recognize the number—none of her friends use their phones as phones anymore.” ― Gabrielle Zevin, The Storied Life of A.J. Fikry MOBILE MINDSET Mobile phones are hardly phones anymore. They have combined the functions of laptops, GPS, video game consoles, journals, books, DVD, and mp3 players into a single portable device. The list
We have mentioned before that there is more web traffic on mobile devices than on desktops or laptops. But now, we have learned that there are more Google searches performed on mobile devices than on desktops. What does this mean for you? Do you have a mobile website? If not, your site will fall in
Did you notice? Certainly you heard about it! Google's new mobile algorithm took effect on Tuesday. But you have probably heard this called "Mobilegeddon" (Cue Godzilla soundtrack). But this got me wondering, how are people using the internet on their mobile devices? Or in other words, where and when are people using their mobile device
I remember a few years ago, NASCAR.com went through a major redesign. I visited that site every day, and I was used to the old design, so it took me some time to get used to the new design. All of the information was there, and the site looked more up to date, but for
Between mobile sites to responsive design, most of us have heard about websites optimized for mobile devices. But how important is it really? Well, the folks across the pond at TextMarketer.co.uk have put together a little infographic for us to show us just how valuable having a site optimized for mobile devices really is. And here is a little cheat-sheet for you: £1 = $1.71
