A website renovation can be a nerve-wracking, but necessary, choice. This is especially true if your website isn't using modern search engine optimization guidelines or has an outdated interface. The face of modern online marketing shows that here's a strong emphasis on satisfying a particular set of rules and standards to be seen online through
For over a year now we have heard rumors of Google ads showing up in the local 3 pack. I have always scratched my head and thought "How could this work? it's a map if you're not there, you're not there" right? turns out to be wrong. I came across my first local ad out in
“The limits of my language means the limits of my world.” -Ludwig Wittgenstein, Philosopher METADATA IS CONTENT Purdue University recently published a report from Donald T. Hawkins. Indexing and Indices: An Essential Component of Information Discovery addressed the effect of linguistics, vocabulary, and search engines on the ever-changing way searches are conducted. Basically, there is
“Using quantitative analysis, this current study confirmed as a whole that in Greek landscape, media websites with the largest traffic have also the largest proportion of SEO usage. Furthermore, there was a clear correlation between traffic and various SEO factors such as backlinks, bounce rate and the practice of links exchange. The findings showed that popular media websites in
“Give them quality. That’s the best kind of advertising.” -Milton Hershey SEO BRAND AWARENESS AND RETAIL SEO can help optimize your site for search engines. It can improve your position in search rankings. You can improve your probability of a click after a search. Its likely you know this. But did you know SEO can
“Online video is the Swiss army knife of internet marketing. It really can be used all over the customer lifecycle, whether it’s customer service, marketing, or even recruitment.” - Mark Robertson, Founder ReelSEO VIDEO CONTENT MAKES "CENTS" Video is the most engaging form of communication available in the market today. No other multimedia has the flexibility to
“Life is simple. You just have to stop trying to figure it out.” -Marty Rubin KEEP IT SIMPLE, SILLY: SIMPLIFIED DESIGN Keeping things simple is definitely easier said than done. Simplified design for SEO sounds as if it would be impossible. As you are likely aware, article after article makes this clear. The research cited
“Today it’s not about ‘get the traffic’—it’s about ‘get the targeted and relevant traffic.’” Adam Audette, CKO of RKG Google announced that they will focus on improving their searches through local content rankings. They provide insight in regard to local information on their support page. There is also a process known as localization at play.
“The more you leave out, the more you highlight what you leave in.” ― Henry Green WHY USER DETERMINED DESIGN (UDD)? User Determined Design, or UDD, looks to mesh your unique product with the needs of the particular niche market of consumers that will access you on the internet. You want to remain uniquely “you”
We are now at midyear 2016. Early predictions for the top SEO trends are gaining confidence and proving to be true. If you are a bit late to start, have no fears. It looks like you still have time to use the top 5 trends to make some headway. Great content will remain relevant. Depending
