TURNING HITS TO VIEWS TO SALES PART IV Content strategy is important. The infographic above tells us quite a bit about trends in content marketing and content strategy. There is a big problem facing businesses. Content is growing in importance, but few businesses are prepared to succeed with a formal content strategy. Businesses believe content
TURNING HITS TO VIEWS TO SALES PART III “A company that builds a loyal social following has a built-in army to promote their content, day in and day out. That content will get shared, get links, send social signals…all of which can’t be a bad thing.” – Will Reynolds, Founder, Seer Interactive One of the
TURNING HITS TO VIEWS TO SALES PART II “Content is king.” – Bill Gates Content is king is a little vague. Why is content king? What is it king of? Content is king over the kingdom called the “World Wide Web”. Content is king because, when created and implemented correctly, it becomes the fly in
THE HITS AND VIEWS RELATIONSHIP “If you don’t drive your business, you will be driven out of business." -B.C. Forbes THE DRIVER’S SEAT Business owners face many challenges. Simply getting to the point of opening a business can be a challenge in and of itself. You have made a decision to invest your money, time,
“She doesn't recognize the number—none of her friends use their phones as phones anymore.” ― Gabrielle Zevin, The Storied Life of A.J. Fikry MOBILE MINDSET Mobile phones are hardly phones anymore. They have combined the functions of laptops, GPS, video game consoles, journals, books, DVD, and mp3 players into a single portable device. The list
Let’s talk about why ranking for local searches is so important. Recently I had a thought about Google that I communicated to my colleagues while we were discussing Google’s path to global domination. As we were specifically discussing its search function, I told them, “Either I taught Google how to think or Google taught me
We have mentioned before that there is more web traffic on mobile devices than on desktops or laptops. But now, we have learned that there are more Google searches performed on mobile devices than on desktops. What does this mean for you? Do you have a mobile website? If not, your site will fall in
Effective lead generation is the first step toward robust sales. Lead generation—the common term applied to the process of seeking out and reaching potential customers—utilizes many different tactics to achieve sales goals. Not all tactics are equal in results, however, and your business may not benefit from pouring money equally into all the various areas
Hi everybody. Marc Ohmann with Digital Solutions. Today we’re going to talk about a topic that’s very dear to my heart, and that is SEO, and picture of the SEO landscape today. Of course, SEO is search engine optimization, and a lot of changes have happened recently in the last two to three years
If your website was built in WordPress, and you've been working on SEO, there is a good chance you use the Yoast plugin. There is some news this week stating that there is a vulnerability in older versions of the Yoast plugin. I have included a link with the full story below, but here are
