Connect the Dots

Data is a funny thing. We all want more data so we can make safe and proven “data-based” decisions. That is until we hit the point of data overload and our brains shut down because too much data is overwhelming, possibly conflicting, and causes a bottleneck in the decision making process. On the other hand

Web Agencies

What images come to mind when you hear that term?  Hopefully not this   and not this:   Though, given a second thought there might be some correlation- for better or worse. The NSA exists to help protect America by providing intelligence related to external and internal threats directed against  our country. It likely has

Online Marketing Success (Infographic)

If you're reading this post, you are probably in one of two different camps. 1. You've tried online marketing, but you have struggled, and you are looking for help. 2. You are new to online marketing, and you want to start strong. We are always looking for ways to help our clients (and ourselves) with

What Does An Inbound Marketing Agency Do?

Every day, businesses are vying for the online attention of potential customers. The slow-loading video ads that play before an interesting news segment, the blockable but intrusive pop-up ad, the Facebook sidebar ad with a creepy connection to a life event: these all are the result of outbound marketing. They cost businesses thousands of dollars

5 Keys to Hiring an Internet Marketing Agency

Internet marketing is big business.  As of February 2015 Netcraft reported there are 883 million active websites and in 2014 there was $121 billion spent in online advertising.  But the question is do all of these 883 million websites need the same qualities in an Internet marketing agency?  Along with millions of websites today's marketer

Physicians and Social Media Use

  I was doing some research in the past and then thinking about some of our clients and the medical industry in general. While online or content marketing is now a virtual given for most physicians and their clinics, various aspects of this marketing may be lagging behind in terms of implementation. Admittedly, social media

How to create a case study for inbound marketing

I had the privilege a recently to work on a case study for one of our clients. Since I majored in Communications, and wrote a lot of papers in school, this project was very enjoyable for me. However, there was also a steep learning curve. I had never done a case study before, and this

A Case Study in AdWords

Two weeks ago I had the pleasure of presenting at the Asset HR Leadership Breakfast at Bethel University on the topic of Google AdWords.  Here is a link to the full PowerPoint presentation. As many of you know, this past October we celebrated our 15 year anniversary.  Over those 15 years Internet marketing has changed

12 Facts About the Human Brain That Will Help You Improve Your Marketing Strategy

At Digital Solutions, we are always working to improve our marketing strategy, and help our clients do the same. We came across this infographic this morning, and thought it was too good not to share. Have a look, and let us know your thoughts below. (Infographic was found at the following URL: http://www.entrepreneur.com/article/239292)

The Top 5 New Website Design Trends for 2015

As much as I am unsure that I'm happy to say it, 2014 is nearly over. It's been a great year in many aspects, and websites & new website design is one of them. We've seen the waves of flat design, lazy loading, long scrolling and more fill our browsers and surfing the web has