Here at Digital Solutions, we love the idea of starting fresh at the top of every year. It gives us a chance to reflect on our goals and create methods to better serve our clients. In celebration of the renewal and freshness that each new year brings, we’d like to invite our readers to take a look at their current website. It may be time for an upgrade to a new website.
If your site hasn’t embraced new technological capabilities, such as the extensions and add-ons that allow you to incorporate interactive elements, your website needs an update! Many older websites are very text heavy. In this brave, new, technological world, you won’t likely catch many visitors. Modern browsers are looking for clean, image saturated sites, with tastefully curated text content.
Do you know who is visiting your site? If not, it’s time to reconsider the tools that you’re using. Your website can take a load off of your responsibilities pertaining to market research and demographics gathering. Tools such as Google Analytics allow you to see who is visiting your website and where they’re from, so that you can adjust your content to meet their needs. Best of all, the service is free, which means that you can see increases in profit with very little in the way of marketing investment.
Finally, if your website is not optimized for mobile, you’re missing out on thousands of potential clients and customers. For the first time ever, mobile searches have surpassed the number of desktop searches. If a potential client visits your site on their mobile device and the navigation isn’t intuitive, it isn’t likely they’ll stay long. There are too many other options for websites and businesses that meet their criteria for usability.
Digital Solutions wants to help your new website get a fresh face for the new year. Contact us today to get started, and you’ll see results before you know it!