Evolution of SEO

The Evolution of SEO - Search Engine Optimization Google has recently confirmed the suspicions of many as to what the top ranking factors are, but first let’s consider where Google has come from and why they’ve concealed that information for as long as they have. Let's take a quick look at the evolution of SEO.

Pay-Per-Click and Fast Food

Fast food is woven into the fabric of modern America. As a society built on convenience and efficiency, we often find ourselves settling for a quick burger comprised of preservatives and manufactured within the confines of a beef assembly line. Though the thought of a thorough, home-cooked meal may make our mouths water, we often

Connect the Dots

Data is a funny thing. We all want more data so we can make safe and proven “data-based” decisions. That is until we hit the point of data overload and our brains shut down because too much data is overwhelming, possibly conflicting, and causes a bottleneck in the decision making process. On the other hand

How To Do Content Marketing

Have you ever gone to a website, or a social media page for an organization, and found that there has been no activity on the site for weeks or months? What was your impression of that organization? Is it safe to say you were disappointed? I can’t speak for you, but when I’m in that

How to Increase Domain Authority (Infographic)

If there's one thing that we can't stress enough at Digital Solutions, it's the importance of Domain Authority. Google wants to know that you're trustworthy! That's why it's so important to find reputable sites that can vouch for your website through passing links. Here's a great infographic from Techtage that can give you the in's

The Top 5 Ways to Drive More Blog Traffic

You're out there working hard to create articles because you know that with SEO, Content is King. Now that your great article is done, your keywords are properly targeted, and everything is optimized, how do you get the word out? Here's a simple, 5-item list to promote your blog content beyond just posting to your

How To Generate Leads From Your Business Blog

So you have finally started a business blog and you update it with search engine optimized posts three times a week. Your traffic isn't too bad, considering that the blog has been up and running for only a few months. Maybe you're even getting a thin trickle of leads. Good job! But if you're a

Content Marketing vs Storytelling

"Content is king" has been the mantra of the content marketing world for years now. In essence, the saying is true -- it is difficult/expensive to increase your websites visibility and loyalty without content. All web marketing starts with content. But I believe we can go a step further. As Google has shown us over

7 “Do’s” to Create Valuable Content (Plus a little bonus)

The process of creating regular, ongoing, consistent content can do a lot of positive things for your business, like: Builds your brand SEO Supplements Marketing efforts Reputation management Trust Authority But often times it can be difficult to continually be creative and come up with topics for content that will achieve your goals. I defiantly

Why Content Marketing is Like Basketball

I was watching a very insightful video by Rand Fishkin over at Moz.com where he is talking about a very common misconception of Content Marketing. He explains that people tend to think that the whole content marketing process happens in three general steps: