3 TRENDS FOR STORYTELLING IN WEB DESIGN

“Design is in everything we make, but it’s also between those things. It’s a mix of craft, science, storytelling, propaganda, and philosophy.” --Erik Adigard, designer and media artist STORYTELLING? IN WEB DESIGN? REALLY? Yes. Storytelling can make or break a business. Whether or not you have heard a formal story from a major brand, you

BLOGGING VS CONTENT MARKETING STRATEGY

“A blog is neither a diary nor a journal. Many people think of blogging in relation to those two things, confessional or practical. It is neither but includes elements of both.” -Lemn Sissay, Author & Broadcaster RISE OF BLOGGING It’s safe to say blogging is on the rise. As of July 2016, the official count

REPORT: LINK IN SEO, MEDIA WEBSITE TRAFFIC

“Using quantitative analysis, this current study confirmed as a whole that in Greek landscape, media websites with the largest traffic have also the largest proportion of SEO usage. Furthermore, there was a clear correlation between traffic and various SEO factors such as backlinks, bounce rate and the practice of links exchange. The findings showed that popular media websites in

BRANDING: TIMING AND TRAINING TO BE AN OVERNIGHT SUCCESS

“If you want to know the real character of man, intentionally and timely give him the test of 3d’s; delay, denial and disappointment” ― Ernest Agyemang Yeboah BRANDING, TIMING, TRAINING Perfect Timing Doesn't Happen, It Is Created Time is a tool in the hands of a properly prepared business owner. You have done the research.

BRANDING BEAUTY: THE EYE OF THE BEHOLDER

“The stars up close to the moon were pale; they got brighter and braver the farther they got out of the circle of light ruled by the giant moon” ― Ken Kesey, One Flew Over the Cuckoo's Nest THE EYE OF THE BEHOLDER Have you ever looked at your eye? Really? Have you ever just

BRANDING: THE MAKING OF A GREAT NAME

"A Brand is not a product or a promise or a feeling. It's the sum of all the experiences you have with a company." – Amir Kassaei BRANDING IS MAKING A NAME: BUILD A BRAND, MAKE A NAME You might think that a brand hinges on a logo. Get a great logo and you will

VIDEO: THE NEW KING OF CONTENT

“Online video is the Swiss army knife of internet marketing. It really can be used all over the customer lifecycle, whether it’s customer service, marketing, or even recruitment.” - Mark Robertson, Founder ReelSEO VIDEO CONTENT MAKES "CENTS" Video is the most engaging form of communication available in the market today. No other multimedia has the flexibility to

SIMPLIFIED DESIGN

“Life is simple. You just have to stop trying to figure it out.” -Marty Rubin KEEP IT SIMPLE, SILLY: SIMPLIFIED DESIGN Keeping things simple is definitely easier said than done. Simplified design for SEO sounds as if it would be impossible. As you are likely aware, article after article makes this clear. The research cited

MAP YOUR WAY TO SUCCESS WITH LOCAL CONTENT

“Today it’s not about ‘get the traffic’—it’s about ‘get the targeted and relevant traffic.’” Adam Audette, CKO of RKG Google announced that they will focus on improving their searches through local content rankings. They provide insight in regard to local information on their support page. There is also a process known as localization at play.

USER DETERMINED DESIGN

“The more you leave out, the more you highlight what you leave in.” ― Henry Green WHY USER DETERMINED DESIGN (UDD)? User Determined Design, or UDD, looks to mesh your unique product with the needs of the particular niche market of consumers that will access you on the internet. You want to remain uniquely “you”