Medical web design can be challenging, because the medical field is a diverse and complicated one. Keeping things simple for your patients can be a key component is establishing your practice’s web presence. By following a few steps, you can keep your medical web design clean, crisp, and user-friendly.
A Clean and Simple Design
Patients visiting your website expect to see clean lines, sharp images, and readable text. Your website is a reflection of your practice, so what you put out on the internet is what people will expect to see when they walk in the door. A patient wouldn’t want to come to a medical practice with dull colors, messy layouts, and scattered information. Just the same, they would not want to spend a lot of time on a website with those features. Keeping your website orderly can increase patient expectations of your practice before they even walk in the door! Sites such as eVisit My Doctor demonstrate how a simple design leaves more room to tell the story of your medical practice!
Because most doctors are used to writing to an audience of other doctors, it can be difficult to simplify text. One of the most important things that you can do when crafting your website is to write for the audience that will be visiting your site- patients. If you’re a medical professional who has experience writing articles for medical journals, it may be advisable to hire out for writing services. The blog at Houston Oculofacial shows how a contracted writer can take your ideas and change them into easily digestible pieces for the everyday patient.
Easily Navigable Layouts
If you’re website is difficult to navigate, it’s likely that a potential patient will steer clear. Patients want to be able to find all of the information on your site with an intuitive ease. If you want patients to be able to fill out forms on your website, assure that those are easily accessible, with very clear instructions. Patients could potentially become frustrated with trying to navigate a site, creating more work for your office when they come in ill-prepared. By assuring that patients have a clear path while working with your site, you are saving yourself and your patient time, money, and stress.