TURNING HITS TO VIEWS TO SALES PART II “Content is king.” – Bill Gates Content is king is a little vague. Why is content king? What is it king of? Content is king over the kingdom called the “World Wide Web”. Content is king because, when created and implemented correctly, it becomes the fly in
THE HITS AND VIEWS RELATIONSHIP “If you don’t drive your business, you will be driven out of business." -B.C. Forbes THE DRIVER’S SEAT Business owners face many challenges. Simply getting to the point of opening a business can be a challenge in and of itself. You have made a decision to invest your money, time,
“She doesn't recognize the number—none of her friends use their phones as phones anymore.” ― Gabrielle Zevin, The Storied Life of A.J. Fikry MOBILE MINDSET Mobile phones are hardly phones anymore. They have combined the functions of laptops, GPS, video game consoles, journals, books, DVD, and mp3 players into a single portable device. The list
Brand Creation. “I need a logo” is a phrase every designer hears on a regular basis. Most clients typically expect a response like, “what is your name?” or “what is your favorite color?” or “what is the air-speed velocity of an unladen swallow?” before being thrown off the edge of a steep cliff into the
Even if your team’s Traditional Marketing efforts are working – small businesses must start focusing efforts on Digital Marketing and the synergy between Traditional and Digital Marketing. As these two forces work together they have a compound effect in the way companies drive connection, improve brand position, and increase sales. Offline and online marketing efforts
Great news for all of my fellow Twitter users! Sometime in the next few months, your tweets will be start to visible in Google search results as soon as you post them. You can read more about this here. But what does this mean for you, and for other internet users? 1. Enhanced Google search
I was doing some research in the past and then thinking about some of our clients and the medical industry in general. While online or content marketing is now a virtual given for most physicians and their clinics, various aspects of this marketing may be lagging behind in terms of implementation. Admittedly, social media
When I joined Facebook as a freshman in college, I never would have thought that it would be as big as it is today. I had never heard of Facebook before one of the upperclassmen told all of us to join it during orientation. Back then, you had to be a college student to join.
It’s no secret that social media use is increasing every day, and it seems like there is a new social network popping up every time you turn around. But as a business, big or small, how important is social media to you? I learned a few important lessons from something that happened to me recently. I had an issue with my Fitbit Flex , and sought help from Fitbit to get my Flex working correctly.
When making business decisions, we tend to focus on the ROI (Return On Investment). Regardless of the type of investment we are making, whether it is time, finances, or something else, we want to be able to measure how much we are getting in return. This return is most often measured in the financial return, but what about measuring the return on your Social Media investment?