METRICS PROVE YOU NEED A CONTENT STRATEGY

TURNING HITS TO VIEWS TO SALES PART IV Content strategy is important. The infographic above tells us quite a bit about trends in content marketing and content strategy. There is a big problem facing businesses. Content is growing in importance, but few businesses are prepared to succeed with a formal content strategy. Businesses believe content

CREATING ORGANIC BACKLINKS

TURNING HITS TO VIEWS TO SALES PART III “A company that builds a loyal social following has a built-in army to promote their content, day in and day out. That content will get shared, get links, send social signals…all of which can’t be a bad thing.” – Will Reynolds, Founder, Seer Interactive One of the

INCREASE SITE VISITS WITH IMAGES

TURNING HITS TO VIEWS TO SALES PART II “Content is king.” – Bill Gates Content is king is a little vague. Why is content king? What is it king of? Content is king over the kingdom called the “World Wide Web”. Content is king because, when created and implemented correctly, it becomes the fly in

TURNING HITS TO VIEWS TO SALES PART I

THE HITS AND VIEWS RELATIONSHIP “If you don’t drive your business, you will be driven out of business." -B.C. Forbes THE DRIVER’S SEAT Business owners face many challenges. Simply getting to the point of opening a business can be a challenge in and of itself. You have made a decision to invest your money, time,

MOBILE MINDSET SEO

“She doesn't recognize the number—none of her friends use their phones as phones anymore.” ― Gabrielle Zevin, The Storied Life of A.J. Fikry MOBILE MINDSET Mobile phones are hardly phones anymore. They have combined the functions of laptops, GPS, video game consoles, journals, books, DVD, and mp3 players into a single portable device. The list

Do you really need to be a master Digital Marketer?

Even if your team’s Traditional Marketing efforts are working – small businesses must start focusing efforts on Digital Marketing and the synergy between Traditional and Digital Marketing. As these two forces work together they have a compound effect in the way companies drive connection, improve brand position, and increase sales. Offline and online marketing efforts

Did You Know? Tweets To Be Shown in Google Search Results

Great news for all of my fellow Twitter users! Sometime in the next few months, your tweets will be start to visible in Google search results as soon as you post them. You can read more about this here. But what does this mean for you, and for other internet users? 1. Enhanced Google search

Physicians and Social Media Use

  I was doing some research in the past and then thinking about some of our clients and the medical industry in general. While online or content marketing is now a virtual given for most physicians and their clinics, various aspects of this marketing may be lagging behind in terms of implementation. Admittedly, social media

How To Write A Facebook Ad

When I joined Facebook as a freshman in college, I never would have thought that it would be as big as it is today. I had never heard of Facebook before one of the upperclassmen told all of us to join it during orientation. Back then, you had to be a college student to join.