Brand Creation. “I need a logo” is a phrase every designer hears on a regular basis. Most clients typically expect a response like, “what is your name?” or “what is your favorite color?” or “what is the air-speed velocity of an unladen swallow?” before being thrown off the edge of a steep cliff into the
Even if your team’s Traditional Marketing efforts are working – small businesses must start focusing efforts on Digital Marketing and the synergy between Traditional and Digital Marketing. As these two forces work together they have a compound effect in the way companies drive connection, improve brand position, and increase sales. Offline and online marketing efforts
Great news for all of my fellow Twitter users! Sometime in the next few months, your tweets will be start to visible in Google search results as soon as you post them. You can read more about this here. But what does this mean for you, and for other internet users? 1. Enhanced Google search
I was doing some research in the past and then thinking about some of our clients and the medical industry in general. While online or content marketing is now a virtual given for most physicians and their clinics, various aspects of this marketing may be lagging behind in terms of implementation. Admittedly, social media
When I joined Facebook as a freshman in college, I never would have thought that it would be as big as it is today. I had never heard of Facebook before one of the upperclassmen told all of us to join it during orientation. Back then, you had to be a college student to join.
It’s no secret that social media use is increasing every day, and it seems like there is a new social network popping up every time you turn around. But as a business, big or small, how important is social media to you? I learned a few important lessons from something that happened to me recently. I had an issue with my Fitbit Flex , and sought help from Fitbit to get my Flex working correctly.
When making business decisions, we tend to focus on the ROI (Return On Investment). Regardless of the type of investment we are making, whether it is time, finances, or something else, we want to be able to measure how much we are getting in return. This return is most often measured in the financial return, but what about measuring the return on your Social Media investment?
As I was making my rounds around the internet this morning, I found this great infographic explaining how Pinterest can be beneficial to your business. Up until now, I was having a hard time getting my head around how a company could use Pinterest to benefit their brand and increase awareness about who you are, what you do, how you do it, etc.
Technology is changing the way that we live our lives. With the advances in technology we are enabled to complete more tasks in less time, and often times, with less effort and more productivity. But with these abilities, our interactions with other people have drastically changed. We have this thing called “Social Networking” or “Social Media” that allows us to communicate with a much broader group of people, but at what cost.