The Power of Social Media

It’s no secret that social media use is increasing every day, and it seems like there is a new social network popping up every time you turn around. But as a business, big or small, how important is social media to you? I learned a few important lessons from something that happened to me recently. I had an issue with my Fitbit Flex , and sought help from Fitbit to get my Flex working correctly.

Why Keeping Track of ROI is the Wrong Way to do Social Media

When making business decisions, we tend to focus on the ROI (Return On Investment). Regardless of the type of investment we are making, whether it is time, finances, or something else, we want to be able to measure how much we are getting in return. This return is most often measured in the financial return, but what about measuring the return on your Social Media investment?

Linkedin Launches Content Marketing Score and Trending Content Tools to Help You Measure Success

“You can’t improve upon what you do not measure.” -Marc Ohmann This quote from my boss has stuck with me. Our company is built on measurable data. I truly do not have a job if there is not information out in the gigantic thing we call the Internet that we can measure. We use lots of different tools, like Google Analytics and our own measurement tool to figure out how well our Inbound Marketing efforts are working.

Using Pinterest for Your Business (Infographic)

As I was making my rounds around the internet this morning, I found this great infographic explaining how Pinterest can be beneficial to your business. Up until now, I was having a hard time getting my head around how a company could use Pinterest to benefit their brand and increase awareness about who you are, what you do, how you do it, etc.

The Impact of Technology on Your Social Media

Technology is changing the way that we live our lives. With the advances in technology we are enabled to complete more tasks in less time, and often times, with less effort and more productivity. But with these abilities, our interactions with other people have drastically changed. We have this thing called “Social Networking” or “Social Media” that allows us to communicate with a much broader group of people, but at what cost.