“The limits of my language means the limits of my world.” -Ludwig Wittgenstein, Philosopher METADATA IS CONTENT Purdue University recently published a report from Donald T. Hawkins. Indexing and Indices: An Essential Component of Information Discovery addressed the effect of linguistics, vocabulary, and search engines on the ever-changing way searches are conducted. Basically, there is
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“Using quantitative analysis, this current study confirmed as a whole that in Greek landscape, media websites with the largest traffic have also the largest proportion of SEO usage. Furthermore, there was a clear correlation between traffic and various SEO factors such as backlinks, bounce rate and the practice of links exchange. The findings showed that popular media websites in
“In Social Media the “squeaky wheel” gets the oil. You have to put yourself out there, to find people who will relate or even debate with you, depending on what you are looking for.” -Jessica Northey, Multimedia Personality and Digital Consultant SOCIAL MEDIA BRANDING SOCIAL MEDIA IS HERE TO STAY Social media continues to rise
“Think like a customer.” -Paul, Gillin, author SIMPLE STARTER PROMOTIONAL PRODUCT CATALOG Part of growing your business includes telling people that your business exists. Pretty simple concept, right? You can do that in a lot of ways, but one way you do that is by creating products that have important information about your business to
BRAND CAMPAIGNS ARE COMPLEX I think Carabiner Communications nailed this infographic. One look at the infographic and it doesn't take long to tell that marketing your branding campaign can be complex. One thing business after business is finding is that you need to effectively share your company's unique story (or stories). You want people to get to
“Give them quality. That’s the best kind of advertising.” -Milton Hershey SEO BRAND AWARENESS AND RETAIL SEO can help optimize your site for search engines. It can improve your position in search rankings. You can improve your probability of a click after a search. Its likely you know this. But did you know SEO can
“Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort, everyone is an asset.” -Susan Cooper, Social Media Enthusiast and Strategist DO YOU HAVE INTERACTIVE BRANDING CAMPAIGNS? So you are building or reforming your branding campaign? Have you decided on some boundaries, some sort of principle, that you should you use as
"God is the master “brander”. Mankind is God’s logo. There is something about mankind that when you study it or see it, in action or at rest, it points back to that which it was created to reflect: God. Interestingly enough, God also decided to fill the earth with his logo and nothing that is
BRAND COLORS SPEAK--LOUDER THAN WORDS We have been looking at the foundation to build a brand. Today, we begin the shift to selecting items to create the visual representation of your brand. Your brand choices will need to present who you are to the world. The infographic shows how effective and important visual representation really is. Staples
