STORYTELLING IN A BRANDING CAMPAIGN

BRAND CAMPAIGNS ARE COMPLEX I think Carabiner Communications nailed this infographic. One look at the infographic and it doesn't take long to tell that marketing your branding campaign can be complex. One thing business after business is finding is that you need to effectively share your company's unique story (or stories). You want people to get to

SEO FOR BRAND AWARENESS

“Give them quality. That’s the best kind of advertising.” -Milton Hershey SEO BRAND AWARENESS AND RETAIL SEO can help optimize your site for search engines. It can improve your position in search rankings. You can improve your probability of a click after a search. Its likely you know this. But did you know SEO can

BRANDING MINNEAPOLIS

"There is no greater agony than bearing an untold story inside you." -Maya Angelou, poet & author (and one of my favorite storytellers) Minneapolis Brands Minneapolis is home to some of the biggest known brand names in the world. In 2016, Minneapolis and its metro areas had 25 Fortune 1000 companies. Seventeen of those companies

BRANDING BEAUTY: THE EYE OF THE BEHOLDER

“The stars up close to the moon were pale; they got brighter and braver the farther they got out of the circle of light ruled by the giant moon” ― Ken Kesey, One Flew Over the Cuckoo's Nest THE EYE OF THE BEHOLDER Have you ever looked at your eye? Really? Have you ever just

Evolution of SEO

The Evolution of SEO - Search Engine Optimization Google has recently confirmed the suspicions of many as to what the top ranking factors are, but first let’s consider where Google has come from and why they’ve concealed that information for as long as they have. Let's take a quick look at the evolution of SEO.