Think Mobile First for Users and Search Engines Gone are the days of the desk-top focused internet browser, and in its place comes the mobile user. According to business insider ComScore, 71% of the 87 hours that Americans spend online each month are based around a mobile device. This means that your average American consumer
A website renovation can be a nerve-wracking, but necessary, choice. This is especially true if your website isn't using modern search engine optimization guidelines or has an outdated interface. The face of modern online marketing shows that here's a strong emphasis on satisfying a particular set of rules and standards to be seen online through
Add Some New Website Features for the New Year Thinking about optimizing and revising your website this holiday season? You don't need a complete overhaul to create a visually and interactively stunning website. Adding some well-crafted new website features can take an okay-website to new heights. Make Reviews Easier Than Ever If you don't already,
While the process of website redesign is similar to the process of creating a new website, there are some key differences that can make the process easier and more fulfilling than starting from scratch, especially if you work with a professional web developer. While homemade websites are often enough for a business that is just
Here at Digital Solutions, we love the idea of starting fresh at the top of every year. It gives us a chance to reflect on our goals and create methods to better serve our clients. In celebration of the renewal and freshness that each new year brings, we'd like to invite our readers to take
In part 3 of our series on marketing for beginners, we'll discuss focusing your demographic. Any marketing efforts will be lost if you don't have a clear picture of exactly who you're marketing to. Sending emails and direct mail about your new denture products are going to be lost if it ends up in the
Before you ever publish your site or make a social media post, you need to have a repertoire of excellent blog content to back you up. Check out our first post on marketing for beginners to find out why you need a marketing plan! It begins with nailing down exactly what keywords your demographic will
While marketing can be a heavy investment for most business, almost every part of your success depends on how successful your marketing techniques are. Product promotion plays the #1 role in making sure that you are highly visible to customers and clients who may not know why they should buy what you're offering. Marketing is
It should come as no surprise that keeping your old customers is less expensive than marketing to new customers. Marketing to current customers can be simple and cost-effective. If you have have the skills and tools to encourage current customers to continue buying your product or service, you'll save beaucoups of cash on future marketing
Hiring a small business marketing consultant can be a major step and investment for small business owners. Funds can be especially limited when a small business is first starting off. But, when done correctly, marketing can pay huge dividends that make the work and cost worth it. As you search for a small business marketing
