When making business decisions, we tend to focus on the ROI (Return On Investment). Regardless of the type of investment we are making, whether it is time, finances, or something else, we want to be able to measure how much we are getting in return. This return is most often measured in the financial return, but what about measuring the return on your Social Media investment?
What is the “heart of a project” or the “heart of an issue?” Often in business I find myself referring to the heart of various ideas and I am reminded of a story. The story goes like this: There once was a man who was becoming concerned about a maple tree in his yard which was growing large and shading the neighboring crab apple tree. The maple needed to be moved but who would do the work?
Between mobile sites to responsive design, most of us have heard about websites optimized for mobile devices. But how important is it really? Well, the folks across the pond at TextMarketer.co.uk have put together a little infographic for us to show us just how valuable having a site optimized for mobile devices really is. And here is a little cheat-sheet for you: £1 = $1.71
It’s that time again! We’re half way through the year, and 2014 Web Trends are solidifying. Any business owners looking to maintain an up-to-date feel to their website will want to pay attention and work to implement some of these trends to their website. Remember, it’s all about that first impression: Are you going to wow a prospective client, or turn them away? Please enjoy the following slideshow:
I had the pleasure of sitting down with Bill Sorenson, CEO and Co-Founder of IVDesk for an interview. Mr. Sorenson and his co-founder, Jim Polakowski, started IVDesk in 2001 as a cloud service provider that is safe, reliable, and a great investment for companies looking for security with their cloud provider.
You wake up Monday morning, and you know you have to work on THAT project first thing when you get to the office. You work on it all day, with little success. 5 o’clock brings a little relief, but when your head hits the pillow you know that tomorrow will be a lot of the same.
I have been trying to figure something out for a while now. As someone who works in Digital Marketing, the act of tackling the question of, “What do you do for a living?” is a difficult one to answer sometimes. From the inside, there are
I spend a lot of time thinking about how to develop marketing plans. We always want to be continually move forward in an ever-changing industry of Inbound Marketing. Like many things, there are fads and trends, then there are major developments and movements that catch on
We are a Digital Marketing company because we believe that it is a beneficial pursuit for other companies who want to expand their company reach and provide their products and/or services to a greater number of people. That is about he gist of why we as a company exist.
Like many, I am a huge advocate for Content Marketing. From blog articles, to social media posts, to ebooks, to cool looking images, without the creation of content my job as a marketer becomes disposable. Content is the fuel of digital marketers, and with the tsunami wave that is inbound marketing, content is often times the primary force behind successful marketing efforts.
