Hello Everyone, and happy Friday! Today’s topic is an exciting one: Remarketing Ads. In this article, I’ll be going over what Remarketing is, how it works, and some best practices in regards to ad design. Let’s jump right in!
So what is Remarketing, anyways?
Google’s Remarketing is a type of advertising that follows users that have been to your website. This is a very powerful form of marketing, as it keeps your business in the minds of your web audience. Have you ever looked at a certain product on a website, and no matter where you go on the internet it seems as though that product is following you? That’s Remarketing.
So why would you use Remarketing? Remarketing is a great idea for those who have great new visitor statistics, but are lacking in return visitors. This helpful advertising tool not only helps to get your branding in the forefront of the minds of your audience, but it get’s them back to buy.
How Remarketing works:
Remarketing works by installing cookies on your users computer via your website. Upon leaving your site, the user sees your ads displayed. See the image below:
Seems pretty simple, right? Right! Remarketing can be accessed through Google’s advertising suite, and billing works much like Google’s Adwords, which is a pay-per-click billing type. While there’s a lot more that I could say about how Remarketing works, I’m a designer at heart so it seems fitting to talk a bit more about that.
Remarketing Design Best Practices
While the sky is the limit when it comes to your Remarketing design, there are a few good techniques to use to get those user back on your website.
1) Use eye-catching Call to Action’s. A simple background with a CTA that stands out is a great way to get people’s attention, and when the wording is persuasive you’ve got a recipe for success.
2) Make more than one Ad size. Google’s Remarketing offers many different ad size options to allow for many different websites. Because this is the case, it’s a good idea to create multiple sizes/layouts of your ads.
3) Target your ads. Since you have the ability to target users by what they’ve viewed on your site, create ads that display those things. This is the same basic principle as Landing Page design.
4) Give some deals! Let’s face it, people love deals. When you show a user an ad that displays some sort of discount on the item they were viewing, you’re sure to get some buy in.
Well, I hope that I’ve either introduced you to something new and amazing, or that I’ve shed some light on something you’ve heard a bit about. As always, we at MDWebPro want to help our readers to gain insight on their internet marketing, and hopefully this article was no exception.
Looking to create a Remarketing Ad campaign, but have no idea where to start? We can help you with that! Wondering where you stand with getting new website visitors vs return visitors? We can get you the data you need to make the right decisions for your internet marketing. Feel free to email us to get more information. We’d love to help!