I was watching a very insightful video by Rand Fishkin over at Moz.com where he is talking about a very common misconception of Content Marketing. He explains that people tend to think that the whole content marketing process happens in three general steps:
2014 has brought quite a few changes to the Digital Solutions office. From new faces around the office, to expanding our space, we are excited about the direction that the company is going. With all of the change, we wanted to show some of the new renovations and that have been made to the office, so here is a look into the new Digital Solutions work space!
Have you heard of The Heartbleed Bug? Throughout the internet there are vulnerabilities that may allow for information to be easier to access than people might be comfortable with and over the last 48 hours The Heartbleed Bug come to our attention. Here is a excerpt from heartbleed.com that shows the impact this bug that is going around the internet has on OpenSSL sites:
Creating a personal brand has become more and more popular over the past decade. Developing a professional identity that allows you to stand out from the crowd is something that people want to pursue, and companies like to see this characteristic in the people they are adding to their company body.
“You can’t improve upon what you do not measure.” -Marc Ohmann This quote from my boss has stuck with me. Our company is built on measurable data. I truly do not have a job if there is not information out in the gigantic thing we call the Internet that we can measure. We use lots of different tools, like Google Analytics and our own measurement tool to figure out how well our Inbound Marketing efforts are working.
I wasn’t always someone with above average SEO knowledge, in fact it wasn’t too long ago that I graduated from college. As my understanding of optimizing your site and your name has grown I have compiled a number of different areas to focus on in order to increase traffic to your site through Google. My knowledge and understanding is always growing, and that is the way that I like it, so I thought I would share some of this insight.
As I was making my rounds around the internet this morning, I found this great infographic explaining how Pinterest can be beneficial to your business. Up until now, I was having a hard time getting my head around how a company could use Pinterest to benefit their brand and increase awareness about who you are, what you do, how you do it, etc.
The future of Digital and Inbound Marketing is looking bright, but a commonly asked question that many companies ask is, “How do we create a clear and painless process that will create leads out of the visitors to our website?” This is even a question that the Digital Solutions team asks on an ongoing basis, and we have come up with a solid framework that any company can adopt.
Technology is changing the way that we live our lives. With the advances in technology we are enabled to complete more tasks in less time, and often times, with less effort and more productivity. But with these abilities, our interactions with other people have drastically changed. We have this thing called “Social Networking” or “Social Media” that allows us to communicate with a much broader group of people, but at what cost.
So you’ve got your website, and you’re all ready to start letting the traffic flood in. Your Google AdWords are doing their job, and all is well. Seeing all sorts of traffic on your site is wonderful, but what happens when you realize that no one is buying anything? Enter the Landing Page.
