What Do You Need from Your Social Media Marketing Company?
Hiring a social media marketing company is an investment, and with your investment comes the need for you to understand what your new hire should be doing for you. Without a clear understanding of what you’re paying for, it’s easy to be had by some of the less trustworthy social media marketing companies out there. If you’re searching for the best, here are some things that you need to look out for:
Are They Consistent?
Social media marketing is not a one-size-fits-all topic, but it can be assured that your social media marketing company needs to be very consistent in posting. Cultivating a presence that your customers and clients can come to expect is a great way to leave them looking forward to your daily or weekly posts.
Are They Diplomatic?
While not all businesses allow their social media marketing companies to respond to customer comments and reviews, there is some good that can come of it. If your social media marketing company is diplomatic and handles tough customer situations with grace, it may be time to hand over the reigns. On the other hand, if they are unwilling to work with your customers, they may not be the right company for you.
Do They Change with the Technology?
In the digital age, what works yesterday may not work tomorrow. If your social media marketing company is unwilling to stay up-to-date with what’s happening with new technology, they are doing you a disservice. This is especially true if you are marketing to a younger demographic, as they tend to flock to whatever is new very quickly. For example, if your social media marketing company is still truing to sell a brand new product to millenials using Facebook, you need to move on.
With Digital Solutions, you can rest easy knowing that we’ve got your social media marketing needs covered.