Creating an Effective Law Firm Web Design
The process of hiring an attorney is difficult enough- Creating a responsive website that clients can use easily and efficiently can be the key to whether they call you or the other firms in the area. If you want clients to come back to your site again and again, use these 4 methods of law firm web design to assure that potential consumers are getting the best experience that they can get:
Be Mobile Capable
It’s simply a necessity to have a webpage that is mobile capable. Your law firm web design should make sure that potential clients feel capable of navigating your site from anywhere and on any device. Clients are very likely to look at your site on a mobile device, and if it looks unattractive or unintuitive, it can push readers away. Assure that your phone number has the click to call option and that users don’t have to pinch and zoom to access information about particular attorneys. Mobile scaling is a simply way to assure that users stay on your site.
Have a Blog
Giving your firm a personality can help you pull in more interest in your lawyers. Ask your attorneys to create content that is both relevant and helpful. Clients may end up on your page simply reading about tax law or eviction laws before they’ve even considered hiring a lawyer. If they like what they’re reading or feel that your firm is knowledgeable, they are more likely to contact you when they are ready to being proceedings.
Clients want to know how you’ve helped others in their situation, and testimonials are an age-old method that works. We often rely on word-of-mouth to determine who we will seek for services, and the same applies for law firms. Ask clients who have had good experiences with you to leave reviews or create videos that express exactly what they enjoyed about working with you and why they would do so again in the future.
Make Information Accessible
Assure that what you are expressing to your potential clients is what you want them to see. Use law firm web design principles, such as white space and typography, to draw the eye to what is most important. You can do this by establishing goals for what you’d like readers to see when they first enter your page and how you’d like to intuitively integrate headings and subheadings. When information is broken down into easily digestible chunks, reading is easier to understand and easier to access later.