The Time to Get Mobile Responsive is Running Out!
The countdown is on and April 21st is fast approaching. Here is what we know will happen on, as one industry analyst called it: Mobilegeddon!
Gary Illyes, from Google has shared a few details:
At first it was indicated that responsive design would not have a ranking benefit, but that sounds like it is definitely changing and ranking will indeed be factored in post 4/21.
- Mobile responsiveness or friendliness will be determined at the page level, not site-wide
- Google is currently working on some kind of dedicated mobile index.
If that is not enough, let me re state from my last e-book why a company should “Go Mobile”
• It validates the fact that your company is staying in the game. Here Is the game: “ 9 out of 10 mobile searches lead to action. More than half lead to sales. (Source: SearchEngineLand). Action is what all marketing ultimately boils down to and people tae action on their mobile devices. What is astonishing is that 50% lead to sales. One source suggested that the number may be as high as 79%! That’s sales, not sales qualified leads that might become sales or market inquiries that might become sales inquiries but sales. Astonishing! That being the case, how many of those who don’t purchase might take another action- a request for more information, a quote, or perhaps download a resource. One more fact flies high in this realm: 70 percent of mobile searches lead to action within one hour. It takes a full month for the same percentage of desktop users to catch up. (Source: MobileMarketer.com)
• It validates and honors the way people are searching and shopping. Marketing involves messaging-sending and receiving messages to potential consumers. A company has to take into account not only the brand messaging they are trying to communicate, but there are other more indirect passive messages that a company sends. To not be found online or to have inaccurate information online is one thing. But a message sent when a search is made on a mobile device and your company shows up,but does so with a poor user interface or a landing page hat loads slowly.
• Finally, here again is another reality that illustrates a mind boggling opportunity: Adults spend 10.1 percent of their media time on mobile, but only .9 percent of ad spends are on mobile. (Source: eMarketer.com). No doubt there is more to this figure than meets the eye. One might also wonder what definition is being used for “ad.” But just think of the disproportionate amount of ad copy that is not being downloaded on mobile devices.
We’d be glad to help you out here (952-703-3996).