Why is Content Important to an Architect’s Website?
One of Digital Solution’s specialties is creating great content that gets your website noticed. This is particularly important for architecture firms. As project leaders research great firms, you’ll want to stand out in the crowd. Searching “Twin Cities Architect Firms” brings up nearly 80 results, with the top-ranked ones coming in on the first page. These first page results often have visible reviews, SEO content, and have become popular for a reason. Digital marketing companies can help your architect’s website become one of those results.
An architect’s website is like the face that the firm presents to the world. Just as you research vacuum cleaners and new phones before you make a big investment, potential clients are looking you up. If you’re not putting your best foot forward, you likely won’t be noticed.
One of the best ways for an architect’s website to stand out in the crowd is to produce content, or blogs, that draw readers in and give them a taste of what makes you different. Whether you’re taking the time to explain your latest project or giving the lowdown on all of your lingo, potential clients will appreciate the effort that you’re putting into making sure that they remain interested and invested in what your firm is doing.
More technically, blog content can help you rise up in the Google rankings. Their algorithm ranks websites based on how many times a searcher’s term is used on your site and how unique your content is. If you’re publishing fresh, researched, and search engine optimized content every week, Google is going to notice. While the process doesn’t provide immediate feedback, you’ll soon hear clients stating that they found you because they look up “architect jargon” and your site had an interesting article on the most well-known examples. While it may seem that this kind of content doesn’t necessarily “advertise” your firm, it does something better. It allows people who often feel bombarded by advertisements and promotions to get to know your firm on a more intimate and personal level.