BRANDING BEAUTY: THE EYE OF THE BEHOLDER

“The stars up close to the moon were pale; they got brighter and braver the farther they got out of the circle of light ruled by the giant moon” ― Ken Kesey, One Flew Over the Cuckoo's Nest THE EYE OF THE BEHOLDER Have you ever looked at your eye? Really? Have you ever just

BRANDING: THE MAKING OF A GREAT NAME

"A Brand is not a product or a promise or a feeling. It's the sum of all the experiences you have with a company." – Amir Kassaei BRANDING IS MAKING A NAME: BUILD A BRAND, MAKE A NAME You might think that a brand hinges on a logo. Get a great logo and you will