TURNING HITS TO VIEWS TO SALES PART I
THE HITS AND VIEWS RELATIONSHIP “If you don’t drive your business, you will be driven out of business." -B.C. Forbes THE DRIVER’S SEAT Business owners face many challenges. Simply getting to the point of opening a business can be a challenge in and of itself. You have made a decision
MOBILE MINDSET SEO
“She doesn't recognize the number—none of her friends use their phones as phones anymore.” ― Gabrielle Zevin, The Storied Life of A.J. Fikry MOBILE MINDSET Mobile phones are hardly phones anymore. They have combined the functions of laptops, GPS, video game consoles, journals, books, DVD, and mp3 players into a
Know Thyself – A Quick Thought on Brand Creation
Brand Creation. “I need a logo” is a phrase every designer hears on a regular basis. Most clients typically expect a response like, “what is your name?” or “what is your favorite color?” or “what is the air-speed velocity of an unladen swallow?” before being thrown off the edge of
Do you really need to be a master Digital Marketer?
Even if your team’s Traditional Marketing efforts are working – small businesses must start focusing efforts on Digital Marketing and the synergy between Traditional and Digital Marketing. As these two forces work together they have a compound effect in the way companies drive connection, improve brand position, and increase sales.
Evolution of SEO
The Evolution of SEO - Search Engine Optimization Google has recently confirmed the suspicions of many as to what the top ranking factors are, but first let’s consider where Google has come from and why they’ve concealed that information for as long as they have. Let's take a quick look
Pay-Per-Click and Fast Food
Fast food is woven into the fabric of modern America. As a society built on convenience and efficiency, we often find ourselves settling for a quick burger comprised of preservatives and manufactured within the confines of a beef assembly line. Though the thought of a thorough, home-cooked meal may make
Ranking for Local and its Importance
Let’s talk about why ranking for local searches is so important. Recently I had a thought about Google that I communicated to my colleagues while we were discussing Google’s path to global domination. As we were specifically discussing its search function, I told them, “Either I taught Google how to
Connect the Dots
Data is a funny thing. We all want more data so we can make safe and proven “data-based” decisions. That is until we hit the point of data overload and our brains shut down because too much data is overwhelming, possibly conflicting, and causes a bottleneck in the decision making
Web Agencies
What images come to mind when you hear that term? Hopefully not this and not this: Though, given a second thought there might be some correlation- for better or worse. The NSA exists to help protect America by providing intelligence related to external and internal threats directed against
Lead Generation: One Big Takeaway
“Every day is School.” That’s my 88-year-old Grandpa’s come-back when I tell him he should get his Master’s Degree after countless times of him badgering me to get mine. Just the other day, as we were driving to Culvers for lunch, he asked me how school was going. “I’m not
Online Marketing Success (Infographic)
If you're reading this post, you are probably in one of two different camps. 1. You've tried online marketing, but you have struggled, and you are looking for help. 2. You are new to online marketing, and you want to start strong. We are always looking for ways to help