How to create a case study for inbound marketing
I had the privilege a recently to work on a case study for one of our clients. Since I majored in Communications, and wrote a lot of papers in school, this project was very enjoyable for me. However, there was also a steep learning curve. I had never done a
Google to Penalize Sites for Non Mobile Website Design
Welcome to 2015. While some of us are slightly disappointed at the lack of flying cars, robot helpers and more, the future is here. We at Digital Solutions have been touting the importance of mobile friendly websites for a while now, but things are getting much more serious. The mighty
How To Write A Website RFP
Building a website has never been easier than it is now. Even if you are technically challenged, you can build one on your own, what with several free web hosting options and templates that are available online. True, it is easy to put together a basic website today, but if
Using Psychology to Convert More Customers
I was never a fan of psychology when I was in school. Then again, I was never really a fan of any subject when I was in school. But psychology is a part of every interaction we are a part of, and especially sales. This infographic highlights 10 ways to
Budgeting for Internet Marketing 2015
This past week BrightLocal released their SMB Internet Marketing Survey 2014. The survey was conducted in October and November 2014 with businesses between 1-50 employees. 736 respondents completed the survey. Some of the key takeaways for me are: 1. 37% of SMBs plan to spend more on Internet marketing in
Inbound Marketer- Resolutions
I resolve to... It's that time of year, or perhaps it's slightly past that time of year when people traditionally make resolutions. Hopefully this includes the inbound marketer or general marketing person. By definition a resolution is a decision to do something along with the actions necessary to accomplish
Did you know? SSL Rankings Boost
We wanted to do something new for the new year, so we're starting a new monthly series called "Did You Know?". The internet is always changing, which means your website needs can change too! These monthly posts will feature a news story, either past news or hot of the press,
The Top 5 Ways to Drive More Blog Traffic
You're out there working hard to create articles because you know that with SEO, Content is King. Now that your great article is done, your keywords are properly targeted, and everything is optimized, how do you get the word out? Here's a simple, 5-item list to promote your blog content
A Case Study in AdWords
Two weeks ago I had the pleasure of presenting at the Asset HR Leadership Breakfast at Bethel University on the topic of Google AdWords. Here is a link to the full PowerPoint presentation. As many of you know, this past October we celebrated our 15 year anniversary. Over those 15
How To Write A Facebook Ad
When I joined Facebook as a freshman in college, I never would have thought that it would be as big as it is today. I had never heard of Facebook before one of the upperclassmen told all of us to join it during orientation. Back then, you had to be
12 Facts About the Human Brain That Will Help You Improve Your Marketing Strategy
At Digital Solutions, we are always working to improve our marketing strategy, and help our clients do the same. We came across this infographic this morning, and thought it was too good not to share. Have a look, and let us know your thoughts below. (Infographic was found at the
The Top 5 New Website Design Trends for 2015
As much as I am unsure that I'm happy to say it, 2014 is nearly over. It's been a great year in many aspects, and websites & new website design is one of them. We've seen the waves of flat design, lazy loading, long scrolling and more fill our browsers