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3 C’S OF SHORT BLOGS

By |November 14th, 2016|Categories: Content Marketing, Educational, News|Tags: , , , , , , , , , , |

“Keep it short. No one reads more than the first paragraph. You have 10 seconds, make it count.” -Eric Miller, “The five C’s of effective social network marketing” WHY SHORT BLOGS? Study after study show that Americans have increasingly short attention spans. Apparently goldfish have a longer attention span than

SOCIAL MEDIA AND IMPULSE BUYING

By |November 12th, 2016|Categories: Educational, Social Media|Tags: , , , , , , , , , , , |

“One word, love: curiosity. You long for freedom. You long to do what you want to do because you want it. To act on selfish impulse. You want to see what it’s like. One day you won’t be able to resist.” Captain Jack Sparrow, Pirate and Master of Using Others’

KEYWORD SEARCH TOOL VIDEO

By |November 10th, 2016|Categories: SEO|Tags: , , , , , , , , , , , , |

https://youtu.be/cr_QfJc2T3w “Competition is always a good thing. It forces us to do our best. A monopoly renders people complacent and satisfied with mediocrity.”   – Nancy Pearcy KEYWORD SEARCH TOOL Some of the greatest innovations can come from healthy competition. In the SEO marketplace, few would say that this

3 TRENDS FOR STORYTELLING IN WEB DESIGN

By |November 8th, 2016|Categories: Branding, Concepts, Educational, Uncategorized, Web Design|Tags: , , , , , , , , , , , , , , |

“Design is in everything we make, but it’s also between those things. It’s a mix of craft, science, storytelling, propaganda, and philosophy.” --Erik Adigard, designer and media artist STORYTELLING? IN WEB DESIGN? REALLY? Yes. Storytelling can make or break a business. Whether or not you have heard a formal story

BLOGGING VS CONTENT MARKETING STRATEGY

By |November 6th, 2016|Categories: Concepts, Content Marketing, Educational, Lead Generation, Social Media, Technology, Web Design|Tags: , , , , , , , , , , , |

“A blog is neither a diary nor a journal. Many people think of blogging in relation to those two things, confessional or practical. It is neither but includes elements of both.” -Lemn Sissay, Author & Broadcaster RISE OF BLOGGING It’s safe to say blogging is on the rise. As of

SOCIAL MEDIA BUDGET INFOGRAPHIC

By |November 5th, 2016|Categories: Infographic, Social Media|Tags: , , , , , , , , , , |

Click To Enlarge Via Salesforce SOCIAL MEDIA BUDGET Social Media is crucial to any modern eMarketing campaign. It can be hard to forecast "how much is enough" in your social media budget, but Salesforce.com has graciously created and shared a helpful tool to inform your budget setting process. Use it to weigh a

The Hidden Revenue in Your Rolodex [ebook]

By |October 5th, 2016|Categories: Uncategorized|

Download our latest ebook examining how digital marketing can transform a rolodex into new revenue. In this case study we take a look at the lawyer marketing in particular but many of the findings apply to professional services of all kinds. Download your copy today and start driving new revenue

REPORT: LINK IN SEO, MEDIA WEBSITE TRAFFIC

By |August 25th, 2016|Categories: Concepts, Educational, SEO, Social Media, Technology, Web Design|Tags: , , , , , , , , , , , , , , , , |

“Using quantitative analysis, this current study confirmed as a whole that in Greek landscape, media websites with the largest traffic have also the largest proportion of SEO usage. Furthermore, there was a clear correlation between traffic and various SEO factors such as backlinks, bounce rate and the practice of links exchange. The findings showed

SOCIAL MEDIA BRANDING

By |August 24th, 2016|Categories: Branding, Concepts, Educational, Mobile, Press, Social Media, Technology|Tags: , , , , , , , , , , |

“In Social Media the “squeaky wheel” gets the oil. You have to put yourself out there, to find people who will relate or even debate with you, depending on what you are looking for.” -Jessica Northey, Multimedia Personality and Digital Consultant SOCIAL MEDIA BRANDING SOCIAL MEDIA IS HERE TO STAY

BUILD A STARTER PROMOTIONAL PRODUCT CATALOG

By |August 24th, 2016|Categories: Branding, Educational, Events, Mobile, Uncategorized|Tags: , , , , , , , , , |

“Think like a customer.” -Paul, Gillin, author SIMPLE STARTER PROMOTIONAL PRODUCT CATALOG Part of growing your business includes telling people that your business exists. Pretty simple concept, right? You can do that in a lot of ways, but one way you do that is by creating products that have important

STORYTELLING IN A BRANDING CAMPAIGN

By |August 24th, 2016|Categories: Branding, Concepts, Educational, Infographic|Tags: , , , , , , , , , , , , , , , , |

BRAND CAMPAIGNS ARE COMPLEX I think Carabiner Communications nailed this infographic. One look at the infographic and it doesn't take long to tell that marketing your branding campaign can be complex. One thing business after business is finding is that you need to effectively share your company's unique story (or stories). You