How Keywords Drive Search Traffic and Social Media

If you've ever created curated, search engine optimized blog content, then you're at least semi-familiar with the concept of a keyword. These targeted phrases are based on what topics users are searching for the most. If you can create quality content that Google's algorithm likes, you'll climb the rankings on the results page, which means

Are Microsites Still Relevant?

It's likely that you've never heard of microsites, much less considered their relevance in your digital marketing plan. The simple, layman definition of a microsite is a site that was created by a company that has a separate URL (and function) from the company's main site. Even more simply, if you have two websites and

The B2B Guide to Email Marketing

Just as business-to-consumer emails have huge potential to drive sales and profit growth, business-to-business emails can encourage your consumers to take a chance with your company. Your email marketing program can be an efficient way to attract more clients, but it also has the potential to become yet another unread email in an overpacked inbox.

The B2B Content Marketing Plan

The B2B Content Marketing Plan Business-to-business transactions can make up a major portion of your sales for the year, but like any demographic, businesses need to be convinced that you're the person they should be buying from. You have the added task of working with people who already know the ins and outs of marketing,

Why Content is More Than Pages on a Site

Content is the most important factor of your website. While this may seem like a bold statement, it's one that has been proven true time and again. Even with the best design that the web has to offer, the written word on your site is what will bring in new customers. With great content, you

Marketing for Beginners: Focusing Your Demographic

In part 3 of our series on marketing for beginners, we'll discuss focusing your demographic. Any marketing efforts will be lost if you don't have a clear picture of exactly who you're marketing to. Sending emails and direct mail about your new denture products are going to be lost if it ends up in the

Marketing for Beginners: Build Great Content

Before you ever publish your site or make a social media post, you need to have a repertoire of excellent blog content to back you up. Check out our first post on marketing for beginners to find out why you need a marketing plan! It begins with nailing down exactly what keywords your demographic will

Branching Out: Tips for Growing Your Business Online

Branching Out: Tips for Growing Your Business Online Growing your business online can be one of the most inexpensive ways to attract new customers and clients. While most of these tips have options for spending money, many are completely free and require only a little creativity. If you're looking for ways to expand your online

4 Tips for Growing Your Small Business

4 Tips for Growing Your Small Business Owning a small business can sometimes feel like you're caring for a temperamental child. Sometimes, business is booming and everything feels fine. Other times, your business can seem to drag its feet on bringing in fresh ideas and fresh clientele. When you hit one of those valleys, it

What Small Business Marketing Consulting Can Do For You

What Small Business Marketing Consulting Can Do For You If you feel the pressure of keeping up with the latest trends in technology and social media, a small business marketing consulting firm may be able to help. Theses consultants keep their finger on the pulse of technology and know where your marketing goals should be