“Keep it short. No one reads more than the first paragraph. You have 10 seconds, make it count.” -Eric Miller, “The five C’s of effective social network marketing” WHY SHORT BLOGS? Study after study show that Americans have increasingly short attention spans. Apparently goldfish have a longer attention span than we do. How are you
“A blog is neither a diary nor a journal. Many people think of blogging in relation to those two things, confessional or practical. It is neither but includes elements of both.” -Lemn Sissay, Author & Broadcaster RISE OF BLOGGING It’s safe to say blogging is on the rise. As of July 2016, the official count
“Give them quality. That’s the best kind of advertising.” -Milton Hershey SEO BRAND AWARENESS AND RETAIL SEO can help optimize your site for search engines. It can improve your position in search rankings. You can improve your probability of a click after a search. Its likely you know this. But did you know SEO can
BRAND COLORS SPEAK--LOUDER THAN WORDS We have been looking at the foundation to build a brand. Today, we begin the shift to selecting items to create the visual representation of your brand. Your brand choices will need to present who you are to the world. The infographic shows how effective and important visual representation really is. Staples
“If you want to know the real character of man, intentionally and timely give him the test of 3d’s; delay, denial and disappointment” ― Ernest Agyemang Yeboah BRANDING, TIMING, TRAINING Perfect Timing Doesn't Happen, It Is Created Time is a tool in the hands of a properly prepared business owner. You have done the research.
“The stars up close to the moon were pale; they got brighter and braver the farther they got out of the circle of light ruled by the giant moon” ― Ken Kesey, One Flew Over the Cuckoo's Nest THE EYE OF THE BEHOLDER Have you ever looked at your eye? Really? Have you ever just
"A Brand is not a product or a promise or a feeling. It's the sum of all the experiences you have with a company." – Amir Kassaei BRANDING IS MAKING A NAME: BUILD A BRAND, MAKE A NAME You might think that a brand hinges on a logo. Get a great logo and you will
“The more you leave out, the more you highlight what you leave in.” ― Henry Green WHY USER DETERMINED DESIGN (UDD)? User Determined Design, or UDD, looks to mesh your unique product with the needs of the particular niche market of consumers that will access you on the internet. You want to remain uniquely “you”
TURNING HITS TO VIEWS TO SALES PART IV Content strategy is important. The infographic above tells us quite a bit about trends in content marketing and content strategy. There is a big problem facing businesses. Content is growing in importance, but few businesses are prepared to succeed with a formal content strategy. Businesses believe content
TURNING HITS TO VIEWS TO SALES PART III “A company that builds a loyal social following has a built-in army to promote their content, day in and day out. That content will get shared, get links, send social signals…all of which can’t be a bad thing.” – Will Reynolds, Founder, Seer Interactive One of the
